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Digital marketing executive

Bournemouth
IWN Accountancy
Digital marketing executive
Posted: 12 June
Offer description

Job Description

Company Description


IWN Group currently comprises IWN Accountancy & IWN Analytics - we are a boutique firm of digital chartered certified accountants, providing proactive support and unique solutions to ambitious property investors and business owners.


Our team is dedicated to helping clients maximise their success through tailored advice and exceptional service. We call this ‘Daily Excellence.’


As a business, we strive to empower our team to feel autonomous, supported & challenged toward Daily Excellence for our clients.


Following several years of rapid organic growth, the IWN Group is looking to bring onboard an ambitious, confident graduate who is excited to take ownership of the marketing function, grow the brand and personally develop during the process.


Initially, the successful applicant will receive support from the IWN team, as well as the external marketing consultants who are currently engaged. In the medium term, the successful applicant will be leading a team in the marketing department of the group, as it grows over the coming years - the role therefore suiting somebody who is excited by this prospect.


What You’ll Be Doing


Working closely with the IWN Team you will:-


* Build, maintain & nurture our mailing list – grow the database and segment it for targeted messaging.
* Lead magnets – create downloadable guides, checklists, and content offerings to capture leads.
* Webinars & events – support planning, promotion, delivery, and post-event follow‑up.
* Monthly newsletter – craft and send recurring client communications.
* YouTube – Grow IWN YouTube channel, produce and edit videos, upload content, track engagement and suggest improvements.
* Instagram – produce content, post updates, monitor discussions, and connect with professional communities and engage with audiences
* Facebook – produce content, post updates, monitor discussions, and connect with professional communities and engage with audiences
* Push‑marketing – track customer journeys and nurture leads.
* Professional Introducers – manage referral scheme, track progress and issue rewards.


You’ll also:


* Analyse campaign performance (open rates, click-throughs, video views, engagement metrics)
* Design visuals using creative software.
* Liaise with internal team members for content and event co-ordination
* Assist with general marketing administration (project calendars, budget tracking, CMS updates)


How you will develop


As a Digital Marketing Executive, you’ll play a key role in shaping and delivering our marketing strategy while gaining real-world, hands-on experience across a variety of platforms and campaigns.

You will:-


* Take ownership of multi-channel marketing campaigns from planning through to execution and analysis
* Develop and refine skills in content creation, including blogs, video, graphics, and email marketing
* Demonstrate how to interpret and act on analytical data to improve performance across email, social, and website activity
* Work with industry-standard tools such as Mailchimp, Canva, Google Analytics, CRM systems, and CMS platforms
* Collaborate closely with team members to contribute to client engagement
* Build a strong foundation for progression to lead a permanent marketing department, with scope to specialise in areas such as digital strategy, content production, or performance marketing
* You’ll have the freedom to use your initiative, test new ideas, and grow professionally in a supportive, ambitious environment where your contributions have real impact.


About You


You’ll be a great fit if you:


* Hold a degree or diploma in Digital Marketing, Marketing, Media, Communications, or a related field.
* Organised, creative, tech-savvy, and detail-oriented
* Possess strong written and verbal communication skills
* Demonstrate interest in digital platforms (social, email, video)
* Have basic experience in creative software
* Thrive working independently and as part of a small team
* Eager to learn and driven to deliver measurable results


Benefits & Next Steps


* Work perks: Office /Hybrid working, as part of a supportive team.
* Holiday: 25 days annual leave + bank holiday (full time position)
* Company Pension: matched pension contributions
* Huge Upside: clear milestones will be set for our goals e.g. number of YouTube subscribers - with significant rewards when you meet them
* Competitive Basic: market rate of basic salary to be negotiated


To apply, please submit:


* Your CV
* A short video explaining why you’re interested in this role.


Send these to alex@iwna.co.uk.

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