Company Overview
Avena Environmental Limited is a leader in secure destruction and confidential shredding across multiple proposition channels. Our offering is to provide bespoke services that ensure personal data, IP, brand and belongings are securely destroyed in an environmentally approved manner. We are a vision led business which is "Securing the Future" - this is at the heart of everything we do and every decision we make.
Summary
We are seeking a dynamic Head of Sales to join our team in the UK. This pivotal role will drive our sales strategy and contribute significantly to our mission of providing secure destruction services across various sectors. The Head of Sales will play a crucial role in expanding our market presence and enhancing client relationships.
The role will enter into our leadership team and carries full P&L responsibility to deliver our ambitious, realistic 5 year strategy which will see the incumbent exposed to domestic and European expansion plans, steep YOY financial growth trajectory, potential for M&A opportunities and exciting plans to open up our service proposition to remain competitive with a USP that spearheads the industry.
Avena is fast growth company which requires the applicant to be able to demonstrate the ability to build departments, grow their team, make dynamic decisions using facts and data, innovate, remain compliant whilst also presenting as a leader who is Hungry, Humble and Smart.
Responsibilities
Sales Leadership & Strategy
* Oversee day-to-day sales operations and retention strategies across all sales channels
* Develop and execute sales plans aligned with the company’s five-year growth strategy
* Identify and develop new revenue streams and opportunities for expansion
* Take full ownership of the revenue budget and ensure delivery against targets
Team Management & Development
* Mentor and lead commercial teams, supporting them in building high-performing units
* Conduct regular 1:1s with direct reports to develop their leadership and management skills
* Foster a collaborative and accountable team culture focused on performance and results
Financial Oversight
* Take full P&L responsibility for the sales function
* Own and write the revenue budget, ensuring alignment with overall business goals
* Understand cashflow forecasting and its impact on business operations
Stakeholder Engagement
* Maintain effective communication with internal and external stakeholders
* Collaborate closely with the Board and SLT to ensure strategic alignment
* Represent the sales function in cross-functional leadership initiatives
Performance & Analytics
* Monitor and analyse sales performance data to drive informed decision-making
* Implement KPIs and metrics to track progress and identify areas for improvement
* Ensure continuous improvement in customer experience and satisfaction
Required Experience & Skills
* Proven track record in leading and scaling sales teams across multiple channels
* Experience in managing customer retention and driving ACV (Annual Contract Value) growth
* Strong financial acumen, including P&L management and budgeting
* Demonstrated success in mentoring and developing high-performing teams
* Excellent communication and stakeholder management skills
* Strategic thinker with the ability to execute operational plans effectively
* Experience in cross-functional leadership and collaboration
Desirable Attributes
* Experience in a fast-growth business environment
* Exposure to a B2B service model which works on recurring contractual revenue
* Familiarity with CRM systems and sales performance tools; able to read, manage and make decisions through data
* Ability to thrive in a fast paced, dynamic environment
* Passion for customer excellence and innovation
Call-To-Action
If you are ready to lead our sales team into a new era of growth while making a positive impact on the environment, we invite you to apply today!
Job Type: Full-time, Permanent
Benefits:
* Company car
* Free parking
* Health & wellbeing programme
* On-site gym
* On-site parking
* Referral programme
Application deadline: 15/09/2025
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