About the Role
We are seeking a highly experienced Head of Shopper Marketing to lead the development and execution of shopper‑centric strategies that connect leading Consumer Healthcare (CHC) brands with consumers at the point of purchase. Based in Reading, this position offers a unique opportunity to shape how these brands perform across pharmacy, retail, and eCommerce channels.
Responsibilities
* Develop and execute shopper marketing strategies tailored to UK retail and pharmacy environments, aligned with brand and commercial goals.
* Lead the design and deployment of high‑impact POS materials, displays, and promotional assets across channels.
* Partner with sales and key account teams to deliver compelling trade stories and activation plans that drive sell‑in and sell‑through.
* Leverage shopper, consumer, and channel data to inform strategies and optimise performance.
* Manage and develop a team of shopper marketing specialists and trade activation managers.
* Oversee shopper marketing budgets, ensuring efficient resource allocation and ROI tracking.
* Collaborate with cross‑functional teams, including brand managers, digital marketing, supply chain, and regulatory, to ensure seamless execution.
* Support innovation and new product launches, ensuring shopper relevance and retail readiness.
Qualifications
* High level of experience in shopper or trade marketing, ideally within CHC, OTC, FMCG, or retail sectors.
* Proven success in leading POS and retail activation strategies across pharmacy and grocery channels.
* Strong leadership and team development skills.
* Commercial acumen with experience managing budgets and delivering ROI.
* Excellent stakeholder management and communication skills.
* Experience with eCommerce and omnichannel shopper journeys is a plus.
Preferred Skills
* Degree in Marketing, Business, or a related field.
* Category Management certification (e.g., GS1) is advantageous.
* Experience in a matrixed, fast‑paced organisation undergoing transformation.
Equal Opportunity Statement
If you’re ready to make a real impact, thrive in a dynamic environment, and lead the transformation of shopper marketing excellence, we’d love to hear from you. Apply now and take the next step in your career!
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Analyst
#J-18808-Ljbffr