Job Title: C4+ Director
Reports to: Streaming Business Director
Department: Streaming Product & Growth
Location: Leeds
Job Grade: SL
Salary: Competitive
DEPARTMENT DESCRIPTION
The Streaming department is responsible for the strategy, development, and operation of our digital streaming platform, delivering high-quality, on-demand content to audiences across multiple devices and markets.
The team drives innovation in user experience, content delivery, and platform technology, ensuring our streaming service remains competitive and aligned with evolving consumer expectations. Working cross-functionally with Technology, Marketing, Content and Editorial, Commercial and Insights, the department is at the forefront of digital transformation enabling the business to reach new audiences and maximise engagement in a rapidly changing media landscape as part of our Fast Forward strategy.
JOB PURPOSE
We’re looking for a highly commercial leader to own and shape the future of C4+, Channel 4’s membership proposition. This role is pivotal in defining the strategic vision, driving sustainable growth, and unlocking long-term viewer loyalty. As the business owner for C4+, you’ll set the agenda for propositional agenda, creating a compelling, market-leading membership experience that delivers exceptional value for viewers while maximising commercial performance.
KEY RESPONSIBILITIES
* Own and lead the development of the overarching strategic vision for C4+, across the whole of channel 4.
* Lead the definition and implementation of cross-functional C4+ goals and strategies for growth.
* Own and lead overarching C4+ proposition design, position in the market and target audience definition.
* Be accountable for the overall commercial performance of C4+, including the development of membership modelling, pricing strategies, and billing processes to maximise viewer revenue and sustainable, profitable growth.
* Own and manage end-to-end C4+ audience growth, developing effective retention strategies to minimise churn and maximise key KPIs including Lifetime Value (LTV), working closely with the Audience Growth & Optimisation team.
* Lead the analysis of viewer behaviours and commercial data, to understand the commercial impact of C4+ initiatives and inform strategic decisions for sustainable C4+ growth.
* Collaborate cross-functionally (Technology, Product, Marketing, Content, Editorial, Commercial, Insights) to design and optimise initiatives that enable long-term viewer engagement, loyalty and value.
* Identify and capitalise on new market opportunities, partnerships, and product enhancements to drive significant membership growth.
* Ensure compliance with relevant regulations and best practices in digital subscription services.
* Represent C4+ at internal and external forums, acting as a subject matter expert and ambassador for the proposition.
KEY STAKEHOLDERS
Streaming Business Director
Chief Commercial Officer
CFO and Finance teams
C4+ dedicated roles (within and outside of the team)
Product Director
Head of Audience Optimisation
Performance Manager
Marketing teams
Content & Editorial teams
Rights management teams
ESSENTIAL EXPERIENCE & SKILLS
* Proven track record in leading digital subscription or direct-to-consumer (D2C) businesses, ideally within media, streaming, or technology sectors.
* Strong commercial acumen with experience in developing and executing pricing, packaging, and revenue growth strategies.
* Significant experience in proposition development, testing and refinement in order to maximise customer and business value – including use of varied research and experimentation techniques.
* Demonstrable experience in and understanding of the full customer lifecycle, including acquisition, retention, and churn reduction.
* Advanced analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
* Experience working cross-functionally with product, technology, marketing, and content teams.
* Excellent stakeholder management and communication skills, with the ability to influence at all levels including directly with Executive level.
* Strong project management skills, with experience delivering complex, multi stakeholder initiatives on time and within budget.
DESIRABLE EXPERIENCE & SKILLS
* Experience launching or scaling a subscription-based streaming service.
* Knowledge of the UK and international media landscape, including regulatory considerations.
* Familiarity with advanced CRM, marketing automation, and data analytics tools. Experience in partnership development and management.
* Understanding of user experience (UX) and customer journey optimisation in digital products.
* Experience with agile methodologies and digital transformation projects.
KEY COMPETENCIES
* Strategic Planning & Delivery (innovative)
* Performance and Commercial
* Viewer Centric Mindset
* Data Analytic Approach
* Cross-functional Collaboration and Agile Leadership
* Market and innovation