Paid Ads Specialist Overview A fast-growing and innovative digital brand is seeking a talented and motivated Paid Ads Specialist to join its dynamic marketing team. This role involves creating engaging campaign content, analysing performance data, monitoring trends, and collaborating with creative teams to identify opportunities for improvement and growth. Purpose of the Role The successful candidate will oversee the company’s paid advertising campaigns, primarily across Meta platforms, while also utilising other channels such as Google Ads and TikTok. You’ll play a key role in strengthening brand awareness, driving customer acquisition, and supporting retention through strategic and results-driven marketing initiatives. Experience Required Minimum of 3 years’ experience managing paid advertising campaigns across Meta or similar digital platforms. Key Responsibilities * Plan, develop, and manage paid advertising campaigns across channels such as Facebook, Instagram, TikTok, and Google. * Monitor and analyse key performance indicators, including click-through and conversion rates. * Align campaigns with company objectives, focusing on achieving optimal cost per acquisition (CPA). * Collaborate with creative teams to develop compelling ad copy, visuals, and messaging. * Produce detailed performance reports and dashboards, providing actionable insights and...