Overview
First People Solutions are seeking a highly motivated, talented and detail-orientated Marketing Assistant to join our growing team based in Glasgow. We're looking for someone who can support a wide range of marketing activities, from shaping ideas to helping deliver campaigns. The role needs a good mix of creativity and analytical thinking, along with confidence using different marketing tools and platforms. You'll be an important part of growing our brand and building engagement across a variety of channels.
Responsibilities
* Contribute to achieving our long-term marketing goals.
* Take campaigns from initial concept through to execution and delivery.
* Develop and manage brand-building initiatives and engagement-focused content.
* Plan, monitor and analyse conversion rates and engagement across social media, search engines and other online platforms.
* Collaborate with colleagues across other teams within the business.
* Measure the effectiveness of digital marketing efforts using a variety of analytics tools.
* Contribute ideas and themes as part of a creative, collaborative team.
* Plan, structure and create content that aligns with user intent while maximising usability and search visibility.
* Continuously monitor performance, analyse results and make informed decisions to drive improvement.
* Apply your marketing expertise to support commercial objectives and optimise ROI where relevant.
* Maintain clear and professional written communication with clear grammar.
Skills and experience
* You should have a Marketing degree and be eager to apply your knowledge while gaining hands-on experience.
* Strong attention to detail and accuracy.
* Solid understanding of social media platforms, their audiences and how to leverage them effectively in different scenarios.
* Excellent writing and editing skills tailored to each social platform.
* Creative mindset, with the ability to contribute innovative content ideas and support overall marketing strategy.
* Clear and effective communicator, both written and verbal.
* Collaborative team player, confident in taking the lead and coordinating with other departments when needed.
* High level of interpersonal skills, with the ability to handle confidential information professionally.
* Experience using tools such as Canva, Mailchimp, WordPress or CMS platforms.
* Familiarity with SEO, email marketing and Google Analytics.
Equal Opportunities
First People Solutions is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age
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