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Senior Digital Marketing Executive
£40,000 - £45,000 per annum | Permanent, full-time | Hybrid working
Who you are:
* Someone with at least 6 years of demonstrated experience in digital marketing.
* Ability to work independently with strong presentation skills and proficient written abilities.
* Capable of prioritising and managing multiple milestones and projects with strong collaboration and communication skills.
The Role:
* Position: Senior Digital Marketing Executive
* Reports to: Marketing Manager
* Location: Hybrid - a mixture of working from home and in their Thame/Haddenham office.
* Our client has other offices in the UK.
The purpose of this role is to be responsible for the day-to-day management and execution of marketing and communications campaigns, focusing on lead generation to increase sales to new prospects and existing customers. This includes social media marketing, website content updates, collateral production, events, direct marketing, target market analysis, and customer profiling to help develop messaging.
Key responsibilities:
* Support the Marketing Manager and the marketing team with special projects and ad-hoc activities.
* Identify opportunities for growth using traditional and innovative campaign ideas.
* Drive continuous improvements of the digital media strategy.
* Manage digital channels daily.
* Develop social media calendar and ensure deadlines are met (planning and publishing social media messages).
* Manage social media platforms daily.
* Monitor social media performance using SemRush.
* Handle paid social advertising - setup, optimisation, tracking, and reporting.
Essential skills/prerequisites:
* Strong working knowledge of digital marketing platforms.
* Experience in content & social media marketing, preferably in a related industry.
* Ability to deliver creative content (text, images, videos if possible).
* Experience using InDesign for collateral creation.
Additionally, you should align with the company's cultural values:
* Be Open, Honest & Transparent
* Put Customers First
* Have a Growth Mindset
* Strive for Excellence and Collaborate
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