Job Description
We’re seeking an experienced Head of E-Commerce to lead DeMellier’s fast-growing digital business. Reporting to the Commercial Director and managing the E-comm team, you’ll be responsible for shaping and executing our global e-commerce strategy, driving online sales, and delivering an elevated, data-led customer experience.
The ideal candidate will bring analytical thinking, strong e‑commerce expertise, and the ability to lead and inspire their team in a fast-paced environment.
Job responsibilities:
* Own the E-Commerce Strategy: Define and execute a clear digital roadmap aligned with brand and growth goals, driving global online revenue across channels and regions.
* Elevate the digital journey through impactful product launches, engaging animations, curated assortments, and premium visual merchandising.
* Lead Site Performance & UX: Oversee all aspects of the website (Shopify Plus), working with our web development agency to launch new features, improve site speed, optimise mobile-first UX, and deliver premium visual merchandising.
* Drive Conversion & CRO: Implement A/B testing, analyse heatmaps and customer journeys, and remove friction points to increase conversion rates and average order value.
* Forecast & Trade: Collaborate with Merchandising, Finance, and Ops on accurate sales forecasting and stock planning. Lead weekly trade meetings and deliver performance insights to senior leadership.
* Manage Tech & Tools: Own Shopify app ecosystem, integrations (e.g. ERP), and ensure high-quality, secure, and scalable digital infrastructure.
* Lead Data-Driven Decision Making: Use analytics tools (GA, etc.) to track KPIs, monitor regional performance, and drive informed decisions around product, pricing, and customer journey.
* Mentor & Lead: Manage and develop the E-Commerce Manager, while fostering cross-functional collaboration across Commercial, Digital, Creative, and Operations teams.
What you'll bring:
* 10-20 years of experience in E-Commerce
* In-depth experience of working with Shopify Plus
* Demonstrated success in driving digital sales growth and improving online customer experiences.
* Strong analytical skills with the ability to interpret data, identify trends, and implement data-driven improvements.
* Outstanding trading skills
* Expertise in conversion rate optimisation, including A/B testing and improving user experience.
* Experience managing data feeds across multiple channels and ensuring data accuracy.
* Experience working with and managing external web development agencies.
* Experience in sales forecasting
* Ability to manage and mentor a team, driving results while fostering collaboration and innovation.
* Strong understanding of global e-commerce trends and international markets.
* Excellent communication, organisational, and project management skills.