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Product marketing manager

Bristol (City of Bristol)
British Veterinary Association
Product marketing manager
Posted: 14 September
Offer description

Overview

At IVC Evidensia, we're on a mission to go beyond healthy for every pet and their owner. From first steps at home to emergency care, we support every moment of the pet care journey—with trusted advice, expert treatment, and innovative tools for both pet owners and clinic teams. We're building smarter tools for our clinics—so vets and staff can focus more on animals, and less on admin. That's where you come in.


The Role

We're looking for a Product Marketing Manager to lead go-to-market strategy and adoption for our internal clinic-facing products—especially our in-house Patient Management System (PMS), Vetup, used across the UK, Canada, and France.


What You'll Do

* Research & Insight; Champion the voice of clinical and operational users, & gather feedback and benchmark insights to inform product development
* Strategy & Launch; Collaborate with product managers and designers to shape features, Own go-to-market plans for feature releases & align stakeholders across markets on what's launching and when
* Messaging & Enablement; Define positioning and messaging for new features, create launch collateral: decks, one-pagers, videos, case studies
* Optimisation; Track feature usage and adoption & work with product teams to refine tools and improve engagement


What You'll Bring

* Experience in B2B or B2B2C product marketing, ideally with low-tech audiences (healthcare a plus)
* Strong collaboration skills across complex, multinational environments
* Proven success in driving product launches and adoption


Who You'll Work With

* Product, design, and engineering teams across our digital hubs
* Clinical and operational teams in Canada, France, and the UK
* We're backed by leading global investors and serve millions of pets across Europe and North America.

Healthier Pets = Happier Owners

Ready to help shape the future of pet care? Apply now.


What We Offer

* At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from
* Work-life balance
* 26 days annual leave
* Cycle to Work scheme
* Initiatives focused on employee wellbeing
* Pension
* Discretionary Bonus
* Discounted staff pet care
* Free Parking available at Head Office

EEO statement: At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging; we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are eager to discuss any reasonable adjustments needed during the recruitment process.

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