Head of Marketing (Interim)
South West London
Circa £120,000 - £140,000
Im currently recruiting for an experienced Head of Marketing to join a leading UK retailer on a 6-9 month interim basis at their South West London office.
You will be responsible for the transforming the Marketing, PR and Brand strategy for the brand, into a faster, more commercial, product-led engine that drives store performance, builds brand strength and supports online sales growth. Working with various internal departments and full responsibility for defining and the implementation of the marketing strategy, consisting of digital campaigns, supplier partnerships, influencers and sponsorships, local marketing, and multimedia content production to ensure continued growth.
Your main responsibilities as the Head of Marketing will involve;
* Develop and execute the full marketing and communications strategy for the brand and overall product portfolio.
* Work closely with Buying, Merch and Operations to build marketing plans that align tightly to the commercial calendar.
* Focus on retail stores being the primary marketing stage, including window displays, POS, screens, events and instore theatre, with digital and online activity supporting rather than leading
* Maintaining the brand focus of repeatable customer approach to store-led campaigns that drive footfall, conversion and basket
* Ensuring Own Brand offerings are alongside supplier branded products
* Full management of the annual marketing budget
* Ensure marketing activity directly supports trading priorities, space decisions and seasonal moments to maximise seasonal spend.
* Review and revise the overall content strategy and execution
* Monitor and update all campaigns regularly as required
* Develop the social media strategy and presence
* Analyse the effectiveness of marketing campaigns and activity using pre-determined KPIs
Key requirement for the role;
* Proven leadership experience within a senior marketing role from a fast-paced retail brand is essential
* Highly creative with the ability to manage numerous marketing projects simultaneously with a commercial edge.
* Strong experience of marketing own brand alongside supplier brands
* Excellent verbal and written communication skills
If you think you have the relevant Senior level Marketing experience and want to take this retail brand to the next level, then get in touch and apply today.