Lodge Initiatives are looking for a Sales and Business Development Executive to join our team based in Sandycroft, Flintshire. You’ll join us on a full-time, permanent basis, working 8:00 am to 5:00 pm across a four-day work week, and in return, you’ll receive a competitive salary.
Lodge Initiatives is a fast-growing automotive parts wholesaler specialising in the supply of Genuine Manufacturer Parts for leading motor brands, OEM and aftermarket parts.
We work directly with many of the world’s largest manufacturers and distribute parts to an extensive network of dealers, specialists, and independent garages across the UK and internationally.
As our business continues to grow, we are expanding our Dealer Sales team to strengthen our relationships within the franchised dealer network and maximise sales opportunities .
About the Sales and Business Development Executive role:
We are seeking an experienced, commercially astute Sales and Business Development Executive to join our UK Dealer Sales team.
Unlike an entry-level sales role, this position is designed for a candidate who already has:
An entrepreneurial sales background
Extensive knowledge of the franchised dealer environment and manufacturer-backed parts programmes
Established relationships with dealer groups and an understanding of dealer buying behaviours
This role offers significant autonomy — you’ll be expected to hit the ground running, build relationships quickly, and leverage your existing industry knowledge to deliver measurable sales growth.
The Package
This is a high-profile role within a growing and profitable business, where your expertise and performance will be recognised and rewarded.
Base Salary: circa £50,000 – £60,000, depending on experience
Performance bonus, paid annually, upon achievement of objectives
4-Day Working Week on Rota: between Monday and Friday, 8:00 am – 5:00 pm
Holiday Entitlement: 20 days annual leave + bank holidays
Convenient Location: Whilst the role is based at our offices in Sandycroft, Flintshire, which are within easy reach of Chester, Wirral, A55, and M56 it is expected that the successful candidate will commute to our offices at least one day per week, however, they will spend the majority of their working time visiting customers nationally and working remotely.
Key responsibilities of the Sales and Business Development Executive role:
Business Development & Account Growth
Manage and grow existing dealer accounts while driving new business development within the franchised network.
Identify opportunities to expand Lodge Initiatives’ share of Genuine parts sales.
Build relationships with senior leaders to maximise commercial opportunities.
Understanding and capitalising on market opportunities
Work closely with dealer groups to maximise our sales opportunities by gaining a comprehensive understanding of their business requirements.
Stay up to date with the latest manufacturer programmes and initiatives and align our offer accordingly.
Sales Strategy & Execution
Make structured outbound calls and conduct face-to-face meetings with key decision-makers.
Negotiate sales contracts, pricing structures, and rebate agreements where applicable.
Collaborate with the wider Dealer Sales team to deliver national account strategies.
Sales Reporting & Analysis
Use Excel and our internal invoicing system to analyse dealer sales performance and identify areas for growth.
Track customer performance and monitor account-level rebate performance.
What we are looking for in our Sales and Business Development Executive:
Essential Skills & Experience
Confident, target-driven, and able to work autonomously while collaborating closely with the wider Dealer Sales team, with a strong entrepreneurial flair for doing a deal.
Proven experience within the franchised dealer environment — e.g. Dealer Parts Manager, Regional Sales Executive, or Business Development role
Demonstrable track record of achieving or exceeding sales targets within a B2B environment
‘Existing relationships or contacts within dealer groups are highly advantageous
Excellent negotiation, presentation, and communication skills
Highly analytical, with strong Excel skills and the ability to interpret sales and programme data
Desirable Experience
Prior experience working for an automotive motor factor or aftermarket wholesaler
Strong understanding of manufacturer-backed parts programmes and how dealers engage with them
If you feel you have the skills and experience to become our Sales and Business Development Executive, please click 'apply' today, we would love to hear from you.
All applications for this Sales and Purchasing Administrator vacancy are to be submitted online, and strictly no agency calls or agency CV submissions