MOKE are hiring a
Head of Marketing
We are on a mission to turn cult status into global lifestyle fame and we need a brand builder with creativity, hustle and flair to make it happen. Fancy being the one to put MOKE on the world stage?
Job Description
Job Title:
Head of Marketing
Department:
Marketing
Reporting to:
CEO
Intended Start Date:
Immediate
About MOKE
MOKE's vision is to become the world's most adored and joyful open-air motoring brand
Designed in the early 1960s by Sir Alec Issigonis, the creator of the Austin Mini, the Mini MOKE quickly became a cult classic across the French Riviera, Australia, and the Caribbean. James Bond and Brigitte Bardot were among its earliest fans. Having acquired the original 'MOKE' trademark and over 100 other related marks globally, in 2021 MOKE recommenced production in the UK. Over 500 new generation MOKEs have been built to date. In 2022 we were the first heritage automotive brand to go 100% Electric. In 2023, we were the first EV with no roof and no doors to achieve homologation in both Europe and America, with street legal MOKEs now being sold globally.
Today, MOKE is a symbol of open-air freedom and effortless style, heritage reimagined for a new era. As we expand across the US and beyond, our ambition is clear: to build MOKE into a global lifestyle brand that combines heritage with modern luxury, capturing the spirit of leisure, adventure, and design-led living.
The Role
This is not a "big team, big budget" role. It's about making things happen with creativity, hustle, and flair. We are looking for a brand builder who can honour MOKE's heritage while pushing it forward into new categories, new markets and new communities. Someone who thrives in fast-moving, entrepreneurial environments and brings the energy to turn a cult icon into a household name.
As Head of Marketing, you'll be the spark behind MOKE's brand: setting the strategy, driving execution and inspiring a small but passionate team. You will balance the polish of luxury with the buzz of lifestyle and make every campaign, every partnership and every touchpoint, punch above its weight.
What You Will Do
* Build the Brand:
Elevate MOKE as the must-have lifestyle icon, rooted in heritage and redefined for today.
* Go To Market:
Create and execute bold, creative launch plans for new territories, ensuring maximum impact and sustained momentum.
* Value Proposition
: Define and communicate a compelling brand promise that resonates with consumers and partners across all channels.
* Consistency & Quality:
Safeguard brand integrity across owned channels, dealer sites and partner platforms.
* Integrated Campaigns:
Lead multi-channel campaigns spanning digital, social, PR, events and partnerships.
* Collaboration:
Work closely with product and sales teams to align initiatives and drive growth.
* Consumer Insights:
Translate market research and consumer trends into strategy, growth opportunities and brand extensions including merchandising ranges.
* Partnerships & Agencies:
Build high-quality relationships with collaborators and agencies to deliver premium marketing outputs.
* Smart Budgeting:
Maximise impact with a lean budget, ensuring resources are allocated with precision and ROI.
* Performance:
Track, analyse, and optimise marketing KPIs and campaign effectiveness.
* Lead & Inspire:
Mentor and motivate a small team, leading from the front with energy and creativity.
Who You Are
* Bachelor's degree in Marketing or related field (Master's a plus).
* Significant senior marketing experience, ideally in automotive, luxury or lifestyle brands.
* Proven experience of being a Brand builder.
* Demonstrated success leading multi-channel campaigns across digital and social.
* Exceptional communicator and storyteller, able to influence stakeholders at every level.
* Strong project manager who thrives in a fast-paced, entrepreneurial environment.
* A natural connector who builds communities and partnerships with ease.
* Positive, driven, and energised. Someone who makes things happen.