Ecommerce & Digital Marketing Manager
West London | Hybrid | Premium/Luxury D2C Brand
The Role
A high‑growth premium brand is looking for an Ecommerce & Digital Marketing Manager to take ownership of their digital ecosystem - Shopify, CRM, agency management, trading, and growth. Perfect for someone hands‑on, commercially sharp and passionate about luxury.
Key Responsibilities
* Own day‑to‑day performance of the Shopify site - UX, updates, merchandising, product launches, optimisation.
* Run regular site audits and drive continuous improvements across conversion, speed and customer journey.
* Lead all CRM and email activity via Klaviyo - flows, segmentation, testing, retention.
* Develop loyalty/VIP programmes and enhance the customer lifecycle end‑to‑end.
* Manage and challenge external agencies across paid social, PPC and growth activity.
* Track digital performance, report on trading metrics and identify growth opportunities.
* Lead the digital marketing calendar - campaigns, product drops, seasonal moments.
* Collaborate closely with brand/creative teams to ensure a premium digital identity.
* Use data to optimise categories, SKUs, landing pages and storytelling.
* Bring fresh ideas, forward thinking and a proactive mindset to a fast‑moving, scaling environment.
What You'll Need
* 3-5+ years in ecommerce/digital roles, ideally within premium, luxury or design‑led consumer brands.
* Strong Shopify experience (Shopify Plus a bonus).
* Hands‑on Klaviyo experience across campaigns and automated flows.
* Confident managing agencies across paid channels.
* Strong analytical skills and a trading mindset.
* Experience in small, agile teams - comfortable being both strategic and hands‑on.
* A genuine interest in premium/luxury products and understanding of high‑end customer expectations.
* Creative eye, commercial instincts and a self‑starter attitude.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.