Job Description
Digital Insight Analyst – Ecommerce
Warrington
£40,000 - £50,000
Forward Role is excited to be supporting in the search for a passionate Digital Insight Analyst to join a high-growth Ecommerce brand.
This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.
As a Digital Insight Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.
The role will be predominantly focusing on Web Analytics – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.
You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels.
* Analyse website and customer behaviour data
* Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
* Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
* Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
* Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
* Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
* Provide insights that inform trading, design, and content decisions.
* Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
* Present data in a way that is clear and digestible for non-technical audiences.
Skills & Experience:
* Previous experience as a Web or Digital Analyst (or similar) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
* Experience with GA4 is essential
* Shopify, ContentSquare and Power BI are desirable
* Experience building reports and dashboards
* Comfortable working with large data sets and turning them into actionable insights.
* Excellent communication skills and stakeholder management.
* Experience with data visualisation tools is a plus.
This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!