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I am partnering with a well known FMCG company based close to Windsor, we are looking for a social media and content specialist who will be responsible for delivering digital B2C strategy and to utilise brand assets to create, improve and maintain valuable and engaging content for all brands across B2C and B2B platforms. To improve the brand image, engagement and convert our target group in line with the Marketing objectives.
The role will be based in their amazing offices close to Windsor with 3 days per week in the office.
The ideal candidate will have around 3 / 4 years experience within a social media and content role.
Really great culture and high performing teams.
Responsibilities
* Responsible for the digital B2C strategy for all brands and support the Customer Marketing team in delivering our brand and product messages through our customers digital channels.
* Ensuring that our B2C platforms (website, social media, e-marketing) are ‘consumer friendly’ and reflect the consumers journey.
* Creation of digital content initiatives to support traditional marketing campaigns.
* Support the team in the development of industry leading digital marketing initiatives for our sponsorship assets.
* Explore forward-thinking digital marketing initiatives from other industries to differentiate and add value in our customer relationships.
* Uncover consumer insights and deliver innovative digital solutions to maintain high levels of consumer interaction that meet the Marketing objectives.
* Regular reporting on competitor Digital Marketing activities.
* Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
* Delivery of market leading brand and product digital content for all training platforms across the business.
* Support Technical Services by creating and delivering impactful and informative digital product and technical content.
* Ensure Digital Marketing plans are fed into the internal communication process for marketing activities.
* Main contact and liaison for all central & other European in relation to Digital Marketing activities.
* Work closely across all UK Marketing Teams to ensure consistency & integrated approach.
Qualifications
* 3 to 4 years of experience in a social media and content role.
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