Job Description
Hello Klean | London HQ | Beauty Solutions for Your Water
Hello Klean is a London-based beauty brand solving hard water problems. We've sold 1M+ units, and grown 700% over two years, entirely bootstrapped. Featured on BBC Dragons' Den (2023), now in Sephora and expanding internationally.
We're not VC-backed. Every decision is driven by unit economics, not growth-at-all-costs vanity metrics. We need someone who thinks like an operator, not a consultant.
A Note on Titles
We've called this "Ecommerce Analytics Lead" but we're flexible. If you're the right person and prefer "Senior DTC Strategist" or "Growth Lead" or something else entirely, we'll figure it out together.
What This Role Actually Is
You're the commercial brain between our data and our decisions.
You don't manage campaigns (we have agencies and freelancers for that). You don't build dashboards (we have tools for that). You don't execute tests (we have developers and marketing for that).
What you DO:
1. Spot the opportunities and problems everyone else is missing in our data
2. Answer the questions keeping the CEO up at night: "Why is LTV declining?" "Where should we invest the next £100K?" "What's killing our repeat rate...