Senior Email Marketing Manager
£48,000 - £50,000 + Benefits
Hybrid - 3 days a week in London
The Company
A leading name in the UK property space, this organisation operates a portfolio of well-known brands, reaching millions of customers each year. With a strong track record in residential services, they are committed to modernising their customer experience through data-driven communications, innovative campaigns, and a progressive approach to digital engagement.
The Role
As Senior Email Marketing Manager, you'll lead email strategy across multiple brands, bringing together commercial goals, campaign excellence, and customer-centric thinking. You'll own the end-to-end email lifecycle, from campaign planning, segmentation, and content development through to delivery, reporting, and optimisation. Managing and upskilling a team of passionate email specialists, you'll take the reins of CRM innovation-leading the charge on personalisation, automation, and customer retention.
Key Responsibilities
* Lead on multi-brand email strategy across both triggered and promotional campaigns
* Drive personalisation, segmentation, and lifecycle marketing across key customer journeys
* Manage and mentor a small team of email marketers, creating a high-performance culture
* Oversee campaign execution including creative direction, HTML, testing, and optimisation
* Report regularly on campaign performance, insights, and opportunities for improvement
* Own A/B and multivariate testing strategies to improve engagement and customer lifetime value
* Ensure brand consistency, deliverability best practice, and compliance are upheld
Your Experience
* Proven experience in email marketing within a fast-paced commercial environment
* Strong grip on HTML and hands-on campaign building
* Skilled in customer segmentation, personalisation, and lifecycle marketing
* Experience working with tools like Google Analytics, Power BI, and ESPs (e.g. SFMC, Braze, Dotdigital)
* Excellent copywriting, stakeholder communication, and project management skills
* Analytical mindset and passion for driving value through data-driven decisions
Why Apply?
This is a brilliant opportunity to step into a highly visible, high-impact role with a household brand. You'll get autonomy, ownership, and the chance to shape the future of customer communications during a key phase of digital evolution.