* Loves shaping the future of marketing technology and turning bold ideas into scalable reality.
* Has deep, hands‑on experience across Adobe Experience Cloud (AEM, Target, Campaign, Analytics, Journey Optimizer) and knows how to connect it with Marketing and Data products to power end‑to‑end journeys.
* Enjoys leading complex, multi‑team change and can influence senior stakeholders with crisp storytelling and measurable outcomes.
* Is passionate about building seamless, data‑driven customer experiences grounded in privacy, consent, and trust.
* Wants to lead, coach, and grow a high‑performing team while making a strategic impact on Aviva’s digital transformation.
A bit about the job:
As Head of Martech and Partnering, you’ll set the vision and roadmap for Aviva’s MarTech stack for Omnichannel experience and ensure strategy translates into execution at pace. You’ll own the design, integration, and optimisation of our Martech and data platforms, enabling audience management, experimentation, personalisation, and marketing automation across web, app, and outbound channels.
You’ll bring marketing, data, and engineering together: establishing standards for interoperability (APIs, identity resolution, tagging and eventing), championing robust governance and consent management, and putting in place the right operating model, vendor partnerships, and KPIs to drive value. You’ll lead a talented team, foster a culture of continuous improvement, and partner closely with senior leaders across Marketing, Data, Digital, and IT to deliver outcomes our customers feel, and the business can measure.
Skills and experience we’re looking for:
* Support the evolution of the enterprise’s digital marketing capability by partnering with business and markets to define a unified MarTech strategy that leverages real‑time customer data, advanced segmentation, and AI‑powered personalisation.
* Proven leadership of large‑scale MarTech programmes, including Adobe Experience Cloud, CRM, Cloud based marketing products from strategy through to implementation and run.
* Strong technical depth across platform integration, APIs, data pipelines, identity/segmentation, tagging/analytics, testing, and personalisation.
* Excellent stakeholder management and communication, with the confidence to influence at executive level and simplify the complex.
* Familiarity with privacy, consent, and data governance in regulated environments.
What you’ll get for this role:
Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.
* Salary circa £140,000 (depending on location, skills, experience, and qualifications)
* Bonus opportunity – 25% of annual salary Actual amount depends on your performance and Aviva’s.
* Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
* 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
* Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
* Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
* Brilliantly supportive policies including parental and carer’s leave
* Flexible benefits to suit you, including sustainability options such as cycle to work
* Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
* We take your wellbeing seriously with lots of support and tools
Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.
Aviva is for everyone:
We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.
We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.
To find out more about working at Aviva take a look here
We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.
We’d love it if you could submit your application online. If you require an alternative method of applying, please give Harjot Kaur a call on +44 7353 138456 or send an email to harjot.kaur@aviva.com
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