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Marketing manager

Dundee
Permanent
Marketing manager
£45,000 - £50,000 a year
Posted: 4h ago
Offer description

This is a brand new, newly created digital first Marketing Manager position to join a leading heritage, well known organisation based in Dundee. The position will be office based therefore it’s essential that you are able to commute 5 days / week. The objective of the Marketing Manager is to raise the orgainisation’s profile through strategic promotion of its values, successes, and opportunities. The Marketing Manager will be responsible for providing a highly effective and professional marketing service to support and assist the development of the organisation’s offering. JOB DESCRIPTION Under the direction the board, the Marketing Manager will need to liaise closely with the Head of Membership and the Communications Manager to ensure a cohesive and robust approach to the Marketing program. The responsibilities outlined give a clear indication of the nature of the post but are not necessarily exhaustive. GENERAL MARKETING MANAGER RESPONSIBILITIES -Work with staff at all levels to promote high standards of customer service during the marketing process. -In relation to all marketing activity, prepare and circulate reports with relevant information to the board any other relevant departments. - In consultation with the Rector and the Head of Membership, develop a cohesive approach to obtaining customer service feedback relating to the marketing process and determine reasons for selecting the organisation - Assist with the organisation of and attend strategic events relating to marketing such as Open Morning; Information Evenings; Sports Days; Sports Awards Evenings; Music Concerts; Murrayfield for Scottish rugby finals involving the organisation etc, as may be determined from time to time. - Liaise with the management and board on forthcoming events where the presence of the Marketing Manager is appropriate (e.g. induction events). - Produce reports on a monthly basis for the Board on progress and projected outcomes for marketing activity. EXTERNAL RELATIONS Strategic Planning - Carry out market research and analysis to maintain an ongoing understanding of the wider local and national picture - Develop and implement promotional campaigns, including those in conjunction with 3rd party Marketing Agency - Monitor effectiveness of campaigns and 3rd party Marketing Agency, and utilising analytics, provide strategic insight to future campaigns and marketing spend. - Manage budgets for advertising and marketing, promotional items, the school website, and the 3rd party Marketing Agency. Advertising and Marketing - Direct advertising/design agency in planning and delivering a targeted advertising campaign. - Booking of all advertising and the signing off/approval of adverts. - Create, organise and run campaigns to promote the organisation and ultimately drive recruitment, using a full range of marketing tools and channels, and including devising the content and messages of the campaign work. - Work alongside Marketing Agency to manage, design and set up all aspects of the organisation’s Social Media advertising campaigns - Manage and develop a library of photography and videos for use in publicity materials. - Contact appropriate stakeholders to be featured in advertising images to request permission. - Manage the application of multiple categories of publicity consents to photographs in respect of stakeholders - Handle staff requests for images for a range of purposes. - When professional photographers are employed by the organisation, devise programmes for them and direct the photographers, alongside the external marketing agency. - Create and run effective campaigns to promote and drive sign-ups for the special sports camps, working with the Sports Camps organiser to determine marketing requirements. - Assist strategic partners with the running of their social media channels. - Links/Profile Raising - Forge and maintain links with relevant external organisations. - Promote the organisation’s community involvement. - Attend business community meetings and events. - Be responsible for securing sponsorship and advertising for events and publications - Provide updated information to online school’s guides, surveys etc. as required. Online activities - Liaise with the organisation’s web development agency as required and ensure appropriate and consistent branding and development of the existing website. - Monitor website SEO and analytics, reporting into the board and external marketing agency with relevant information relating to SEO - As directed, direct and manage web development agency on the creation of a new or improved school website. - Edit and update the website as required, including day-to-day development of the website structure and production of copy. Management of all areas of the site, including the “shop” function, as well as the uploading of all documents required on the site, working with the Communications Manager, updating copy on the website so that it remains up-to-date and promotes the school and its offering effectively; promotion of events such as Open Morning and Open Doors Day. - Alongside the Communications Manager, manage the upkeep/updating of stakeholder Portals. Liaison with the Admissions Office - Develop a positive relationship with the Head of Membership - Have an appreciation of activities being undertaken by Admissions Office. - Provide input to the Admissions Office programme as may be appropriate. - Order promotional goods, including overseeing design, required by Admissions, such as stress balls, notepads etc STAFF MANAGEMENT - Line manage the Digital Content Creator, including training as appropriate, direction, supervision, review and absence management. CHAMBER OF COMMERCE ENGAGEMENT - Actively participate in Chamber of Commerce events to promote the organisation’s mission and programmes. - Identify and evaluate relevant events that align with the objectives, focusing on those that present opportunities for collaboration and community engagement. - Plan and coordinate attendance with a forward-looking approach, creating a calendar of events that key staff might be interested in attending and follow up to ensure networking opportunities are pursued. - Where possible submit entries for the annual Chamber of Commerce Champion Awards to raise awareness of achievements. PERSON SPECIFICATION Essential: • Educated to degree-level in Marketing or a related discipline OR equivalent experience in employment is essential. • Proven track record of experience and success in a similar Marketing role, ideally within a membership related role. A “digital first” approach would be ideal, but a broad marketing experience is needed for the role • Experience engaging with prospective stakeholders • Compelling and accurate copy writing and sub-editing skills with a creative flair • Attention to detail • IT skills in Microsoft Office packages and content management systems (CMS) • Excellent verbal and written communication skills. • Ability to use initiative, work unsupervised with excellent organisational skills • Ability to problem solve. • Ability to manage multiple projects, work to tight deadlines under pressure and react to rapidly evolving events. • An approachable personality with an ability to liaise with a wide range of people in a Marketing related context. • Flexibility in recognising that teachers and pupils work to timetables • A team player. • Ability to keep calm under pressure. • Creative with a willingness to put forward new ideas. • Reliability and flexibility. This role is an initial fixed term contract of 12 months. Salary £45,000 - £50,000 with benefits. This role is based on site. FURTHER IMPORTANT INFORMATION: Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate. We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race.

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