THE ROLE
The Senior Marketing Manager, Scripted is responsible for leading B2B marketing campaigns for our drama and supporting the Head of Marketing shaping the overall marketing strategy across our slate. You’ll lead all aspects of project and campaign development for your assigned titles, as well as providing overall marketing support for your assigned units and labels. This role helps build and grow strong brands, strong services and supports major customer partnerships. Informed by audience insight, the role is responsible for driving awareness and demand for BBC Studios’ scripted slate globally.
The role will support the Head of Marketing, Scripted to develop and implement marketing and promotional strategies that will inform, educate and entertain audiences and consumers around the world through investment in and exploitation of BBC Studios IP. The Senior Marketing Manager will be responsible for driving reputation and value across the full content life-cycle, working closely with internal and external partners to support our global commercial activities to maximise sales and profitability, strengthen brands and genres, and support all marketing requirements across B2B, as well as B2C when needed.
This role is responsible for supporting production growth and driving content sales with high impact work linked to top customer plans. The voice of the audience, the Senior Marketing Manager will champion data and insights to drive creative hits.
Key Responsibilities
Campaign Delivery
Lead the development of major campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms
Support the VP Content Marketing and Head of Marketing, Scripted to lead relationships with key stakeholders, shaping the genre and programme campaigns
Demonstrate best-in-class marketing expertise to establish clear trade, customer and consumer propositions
Manage the delivery of effective creative work that reflects brand guidelines, ensuring all campaigns are delivered within budget and timeframe
Develop strong relationships with internal creative teams, consumer engagement, communications, audiences, customer engagement and external agencies
Approve and ensure all campaigns comply and are in line with BBC editorial and brand guidelines
Strategy and Planning
1. Develop strategies to support and optimise the content pipeline, providing market and audience led marketing support
2. Leads strategic relationship with units/labels/partners to devise and implement plans to grow the appeal of the comedy genre
3. Partner with key stakeholders in the regions to ensure the successful launch of key titles and consistency with the overall brand/content, leveraging expertise to grow revenue
4. Support the Head of Marketing, Scripted to develop strategies ensuring effective planning and processes that deliver value through the content lifecycle and support long-range plans
5. Proactively and consistently consider the marketing teams function to develop strategies, plans and processes that align with evolving business needs
6. Develop innovative marketing to grow reach and distribution, commercial and brand value
7. Agree targets for individual campaigns, and manage the necessary research in conjunction with insights
8. Shape the evaluation process
9. Manage campaign budgets and ensure delivery within budgets and timeframes
10. Develop, implement and deliver plans to manage key brands through launch, growth and maturity
11. Manage and mitigate risks and issues, escalating as appropriate
Leadership, Relationships and Developmen t
12. A collaborative approach to working relationships
13. Highly articulate and an excellent communicator
14. Strong negotiation skills and the ability to negotiate desired outcomes with peers and partners, whilst maintaining close working relationships
15. Line manage the Marketing Coordinator
16. Deputise for Head of Marketing, Scripted when required
17. Build and maintain strong relationships with our creative leaders across units and labels.
18. Establish effective working relationships with Insight, Trade Marketing, Digital, Creative and Comms
19. Inspire the team to innovate, be aware of developments in marketing and technology/digital trends, maintain strong links with the industry and incorporate insight into marketing activity
General
20. Lead efficiency and effectiveness to provide value for money
21. Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
22. Comply with the BBC’s policies on diversity and apply the principles of the policy
23. Contribute to making Brands and Marketing an excellent place to work, attracting and motivating the best people.
WHAT DOES IT TAKE?
Key Criteria
The Senior Marketing Manager is expected to have intermediate marketing experience within the media industry or an industry with similar scale and complexity, including:
24. A proven track record of managing and developing major brands through their lifecycle in a complex business or media environment, including B2B/trade marketing
25. Consumer analytics, including building brands and promoting content within a digital/social media environment; good knowledge of qual and quant research techniques
26. Entrepreneurship; successful track-record of generating innovative ideas and executing end-to-end campaigns
27. An excellent understanding and awareness of audience behaviour (customers for B2B marketing, consumers for B2C marketing), with an ability to identify the right audience insight and create marketing campaigns to appeal to the right audience in the right way
28. Managing delivery through in-house and third party creative resources
29. The ability to manage self and others within a complex matrix environment
30. Delivering with a marketing budget and using resources effectively balance creative aspirations with limited financial and other resources
31. Leading collaboration across organisational boundaries
32. Experience of developing and implementing strong brand identities
33. Passion for Scripted content and knowledge of the Scripted content landscape.
Desirables
34. Possess up-to-date knowledge and experience of global marketing and have a deep understanding of the threats and opportunities for media companies
35. Significant B2B/trade marketing expertise
36. Understanding of the BBC and its place in the media market.
37. Understanding and experience of editorial compliance and Fair-Trading policies.
LIFE AT BBC STUDIOS
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours .
The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody. More information on our D&I plan can be found .
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on k.
PACKAGE DESCRIPTIONS
Job Reference: 21532
Band: D
Salary: Up to £61,000 + London Weighting ( £5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract: 12mth FTC (PAT Leave Cover)
Location: Office Base is London (This is a hybrid role and the successful candidate will balance office working with home working)
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS ?
38. We offer a competitive salary package
39. Flexible 35-hour working week for work-life balance
40. Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid
41. 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
42. A defined pension scheme and discounted dental, health care, gym and much more
43. Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.