Duration - 12 months
Key requirements:
Marketing Science/Measurement experience (Other measurement providers/research companies, agencies’ analytics departments)
Technical capabilities (SQL and R, hands on experience with data)
- Drive our global advertisers to measure true business value by operationalizing analyses and research that will prove the value of advertising business. - Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients - Conduct in-depth standard and custom ad effectiveness studies/analysis for global advertisers to understand the relative impact of different marketing strategies across digital platforms and across media - Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches - Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence-based insights. - Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships
Requirements/Qualifications: - Experience in research, analytics, or ad effectiveness - A bachelor’s degree in psychology, statistics, economics, behavioral or social science or a related field - An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques - Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research - Experience building connections with customers and team members through effective communication and collaborating cross-functionally