Digital Marketing & Communications Executive, Didcot
Hays Marketing is supporting an Oxfordshire-based client in the manufacturing sector, who is expanding their in-house marketing team and seeking an experienced digital marketing and communications expert.
Responsibilities
1. Develop tailored communication channel plans, considering audience and messaging.
2. Produce and distribute communication materials including social media content, press releases, emails, and blogs.
3. Manage event communication, including invitations and event web pages.
4. Arrange photography/videography as required.
5. Assist in developing and executing email marketing campaigns to support channels, driving engagement and conversion.
6. Create content for internal communication.
7. Develop compelling email content, including copywriting, subject lines, and call-to-actions.
8. Work with digital media executives to manage email lists, segmentation, and ensure targeted communication.
9. Assist in writing press releases, copy calls, and PR content to support product launches and brand initiatives, collaborating with external PR agencies when relevant.
10. Manage planning and execution of advertising activities, including print ads, advertorials, and digital display.
11. Maintain relationships with journalists and influencers.
12. Monitor media coverage and track PR metrics to evaluate effectiveness.
13. Coordinate and support PR events like interviews, briefings, and photoshoots.
14. Develop and curate engaging content calendars.
15. Manage scheduling of social media content and respond to comments and messages to foster engagement.
16. Work with digital media executives to report and analyze social media metrics for performance improvement.
Candidate Requirements
* Degree educated or equivalent.
* At least 2 years of experience in a similar role.
* Creative copywriting and excellent proofreading skills with high attention to detail.
* Strong team player.
* Proficient with key social media channels.
* Proficient with email marketing platforms.
* Experience with Canva or other graphics software is preferable.
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