Head of Marketing - up to £80,000 plus benefits (Hybrid)
A brand-new opportunity to join a fast-growing healthcare company as Head of Marketing. Our aims are ambitious, and if you’re excited to join during a critical growth phase, read on.
Rebranded recently and led by a new CEO and Executive Team, Bionical Health aims to expand further. Now is the perfect time for an experienced marketer to support this vision.
Based at our Head Office in Mercia Marina, Willington, Derby, you will be the sole leader of our Marketing function, requiring a hands-on approach at all levels.
You will develop and implement a marketing strategy from scratch, offering a blank canvas for your creativity.
While healthcare or life sciences experience is preferred, it is not essential; we value positivity, drive, and innovative ideas.
Key Responsibilities:
1. Develop and execute a brand strategy to increase market presence and growth
2. Create content (written and video) tailored to target audiences to maximize reach
3. Align marketing initiatives with business goals in collaboration with the commercial team
4. Provide inspirational leadership to influence internal and external stakeholders
5. Create a positive environment within the team and with external contacts
6. Design and implement marketing campaigns supporting recruitment, in partnership with HR
7. Conduct market research to identify trends, customer needs, and competitors
8. Manage campaigns across digital, print, and social media channels
9. Oversee social media presence and content creation
10. Establish and maintain brand guidelines for consistency
11. Monitor and analyze marketing performance metrics, reporting to leadership
12. Coordinate with external agencies and vendors for campaign execution
13. Ensure brand consistency across all channels, including messaging and visuals
14. Manage the marketing budget effectively
15. Promote inclusivity and continuous improvement in marketing strategies
16. Ensure all marketing activities focus on patient outcomes and align with company values
We celebrate diversity in all forms—backgrounds, experiences, perspectives, and neurodiversity included! We value your skills and passion. Join us today and be part of something bigger!
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