PowerAis a global leader in video gaming accessories and one of the fasting growing companies in the industry. We're made up of many unique individuals who come together for one purpose: to build the most innovative accessories for the world's most popular interactive entertainment platforms. We partner with industry giants such as Microsoft, Sony, Nintendo, Activision, Pokémon, and more. You can find our products at most major retailers in Europe, North America, Australia, and Latin America.We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.
Job Summary
This is an exciting new position for an advanced level Product Marketing Manager with consumer goods experience to join the PowerA and Kensington European team.
This position will have responsibility for all aspects of product management leadership related to our PowerA Gaming product lines and channels.
This position will require prior sales and marketing experience in the gaming industry with the capability of delivering deep customer driven category and market insights and translating these into the go:to:market plan for the gaming product range, including controllers, cases, PC gaming, charging and VR accessories.
The role will deliver an EMEA focused product roadmap, ensuring the range is correctly positioned, deliver launch plans, demand generation (with marketing), forecasting, pricing, sales training and customer presentations.
The position will understand local market and customer requirements and work in close partnership with the PowerA Global Product Management and Development teams to ensure these needs are met.
As the 'category expert' this role will be closely aligned with the sales team across our organisation. Through their expert understanding of the category, they will guide the sales team to success by identifying target areas to focus upon and enabling the team to win.
Previous experience within the retail and consumer goods environment is a requirement. The successful candidate with be involved in delivering the right consumer led business opportunities, pitching product proposals and delivering the right products for our markets.
Responsibilities
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Set the strategic tone and direction for the PowerA gaming category and products within EMEA
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Deliver the business category goals in terms of sales revenues, margin, share
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Be the internal and external category + product + technical expert for the gaming category of products
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Partner with the global product/development/sourcing teams to ensure the vision/needs for the EMEA business are clearly conveyed and understood and becomes part of the global launch strategy for this category
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Work with global marcomms and the regional marketing on the approval of product and category messaging, content, packaging, web and other assets
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Own the new product introduction and pricing set up process to ensure all NPD is set up and ordered in a timely and accurate manner in line with the bi:annual businesses launch schedules of the PowerA brand
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Develop and execute winning GTM strategies/tactics for the region. Driving sales to win placement and the global / regional marketing teams to drive demand generation
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Develop and maintain a good relationship with the retail customer base, scoping out the right business development opportunities together with the sales team and be able to successfully influence potential customers of the superior specifications and quality of the range offering
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Develop and deliver presentations, product training and the distribution of product samples and field support as needed
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Own product lifecycle of their products from product set:up, data maintenance on ERP systems and ensure products meet all the required EMEA regulatory and c