Senior Marketing Executive
Forest of Dean Competitive Salary (DOE) Full-Time Permanent
Acorn by Synergie is seeking a creative and driven Senior Marketing Executive to join our client, a respected housebuilder based in the Forest of Dean.
This is a fantastic opportunity to play a pivotal role in developing and delivering digital campaigns that enhance brand presence, attract new homebuyers, and showcase high-quality housing developments. You'll be joining a family‑led business with strong local roots and ambition, where your work will make a visible impact.
Key Duties
Digital Marketing and Content Creation
* Develop and deliver the digital marketing strategy, ensuring alignment with wider group objectives.
* Plan and implement paid advertising campaigns (Google Ads, Meta, etc.) to drive leads and increase brand awareness.
* Manage website content and performance, including SEO, user experience, and analytics.
* Coordinate email marketing campaigns for new developments, show home launches, and promotions.
* Create engaging copy and visuals for digital campaigns, collaborating with internal and external creative teams.
Campaign Management and Reporting
* Oversee campaigns from concept to delivery, managing timelines, budgets, and performance.
* Use analytics tools (Google Analytics, Meta Insights, HouseBuilder Pro) to monitor performance and ROI.
* Report regularly on KPIs and insights to support strategic decisions.
Brand Development
* Ensure brand consistency across all digital and offline channels.
* Collaborate with Sales to create marketing materials for launches and on‑site activity.
* Support community engagement and CSR campaigns that reflect company values.
Requirements
Essential Skills and Experience
* Proven experience in a digital marketing role, ideally within property, construction, or a related sector.
* Strong working knowledge of social media management, SEO, PPC, and Google Analytics.
* Experience managing WordPress websites and working with developers.
* Confident in creating and editing digital content including visuals, short videos, and campaign copy.
* Excellent written and verbal communication skills with a strong eye for detail.
* Highly organised with strong project management skills.
Desirable
* Understanding of homebuyer journeys, lead generation, and property marketing.
* Familiarity with Adobe Creative Suite or Canva.
What We Offer
* Competitive salary depending on experience.
* Opportunity to shape and grow a leading local housebuilder's brand.
* Supportive and collaborative team environment.
* Modern offices and strong community ethos.
* Pension scheme and 33 days annual leave (including bank holidays).
Interested?
Apply now to join a respected housebuilder as a Senior Marketing Executive and take the next step in your marketing career.
Acorn by Synergie acts as an employment agency for permanent recruitment.
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