Freelance Campaign Manager
Manchester based - On site 5 days a week
Are you an exceptional Campaign Manager looking for a unique opportunity? We're thrilled to be partnering with one of the most successful and popular sports clubs in the world to find a talented individual who will play a pivotal role in their marketing efforts. Our client is deeply committed to delivering the world's best end-to-end fan experience across every product, platform, and touchpoint.
As Senior Campaign Manager for our client, you'll put the fan at the centre of their brand storytelling. You'll lead the strategy and execution of major campaigns that elevate their products, deepen fan relationships, and drive commercial performance.
The Role:
Reporting to the Head of Consumer Marketing at our client's organisation, the Senior Campaign Manager is a strategic leadership role within their central marketing team, responsible for planning and delivering integrated marketing campaigns across key club moments. You'll lead the full campaign process — from insight and ideation through to execution and evaluation — across major fan-facing initiatives including the Manchester United App, Membership, Ticketing, retail stores and Hospitality.
You'll work closely with our client's brand, digital, content, and commercial teams, acting as the driving force behind club-wide activations. This role is ideal for someone with strong marketing strategy experience, creative vision, and a proven ability to lead large-scale campaigns across complex organisations.
Key responsibilities include:
* Own the end-to-end delivery of multi-channel marketing campaigns for the club, ensuring strategic alignment, creative excellence, and performance accountability.
* Lead major campaigns such as kit launches, seasonal activations, and commercial partner integrations – setting clear objectives, timelines, and KPIs for the client.
* Build robust campaign plans across the full marketing mix including owned, earned, and paid channels — spanning digital, social, CRM, retail, and experiential.
* Write compelling and strategic campaign briefs across content, creative, media, and CRM workstreams to bring fan products and brand moments to life for the club.
* Lead cross-functional workstreams with the client's internal stakeholders, ensuring all departments align behind a shared creative and strategic vision.
* Oversee agency and production partners to deliver assets on time, on brand, and on budget for the club.
* Monitor and optimise campaign performance using data-driven insights to continuously improve effectiveness.
* Contribute to long-term planning and the club’s global marketing calendar.
* Present campaign plans and performance updates to their senior leadership.
* Line manage Campaign Managers, supporting their growth and development within the club's structure.
The Person:
* 5+ years’ experience in campaign or marketing roles, with proven success delivering integrated campaigns at scale, ideally within sport, entertainment, or consumer brands.
* Demonstrated experience in strategic planning, creative briefing, and stakeholder management.
* Ability to lead complex projects and campaign ecosystems across multiple departments and agencies within a large organisation like our client's.
* Highly organised, with exceptional attention to detail and deadline management.
* Strong analytical skills — able to use data to inform decisions and optimise performance.
* A confident communicator, presenter, and cross-functional leader.
* A passion for football and fan culture is highly desirable.
* Self-starter with a positive, solutions-focused mindset.
* Comfortable using Microsoft Teams and collaborative planning tools.