1. Develop strategic, multi-channel, integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, positioning & messaging, content and channel strategy, and tactical planning.
2. Manage the creation and execution of engaging marketing campaigns to generate awareness and drive demand; measure and understand the customer experience through the marketing journey.
3. Collaborate and ensure alignment of business strategy and plans among Product Management, Regional Marketing, Commercial Leaders, and other partners.
4. Successfully engage with agencies and marketing program managers to deliver high-quality assets, including creative direction and content for print and digital collateral, social media, customer-facing presentations, sales enablement tools, global tradeshow properties, and promotional materials.
5. Effectively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels.
6.