The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. The Counter Lead aims to achieve this by delivering excellent service, maintaining retail standards, and contributing to brand and store objectives.
Responsibilities
* reflecting a credible and professional Brand image to all internal and external consumers at all times
* maximising sales through selling, providing excellent service and retail standards
* contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
* understanding daily/weekly targets
* ensuring personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels
* keeping up to date with competitor activities and missed opportunities
* leveraging social media opportunities to drive the business and protect and enhance the Brand image
* delivering the Brand Strategy and an effective local plan
* planning and implementing local marketing & events initiatives, aligned to Retailer activity
* delivering excellence in service with measures to continually improve service levels and foster a surprise and delight culture
* being an Ambassador for the Brand and ensuring Brand values are represented and brought to life
* managing refunds and complaints in line with Company guidelines, consulting with the Area Manager when appropriate
* using digital tools to keep knowledge up to date
* delivering a consumer recruitment and retention strategy to grow a loyal consumer base
* developing up-to-date product knowledge to deliver an industry leading experience and ensure products meet consumer needs
* planning to deliver excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* reviewing retail standards daily to maintain required levels
* ensuring deliveries, stock movements and related administration are completed within agreed Company timeframes
* ensuring auditable processes and administration are actioned to Company guidelines and addressing highlighted risk areas
* fulfilling information requests accurately within deadlines
* minimising stock loss by following Company Security Policies and Procedures
* creating and maintaining a safe working environment for consumers in line with Company and Retailer Policies
* achieving a minimum overall health & safety audit grade of Acceptable
* managing daily replenishment and taking appropriate action where necessary
* maximising sales performance by using all commercial reports before making decisions
* planning and delivering the visual merchandising layout to guidelines and timelines
* identifying stock package issues and taking corrective action, informing the Area Manager when outside direct control
* managing promotions and discounts in line with Company guidelines
* identifying trends and suggesting improvements to product performance
Qualifications
* Experience in a fast-paced retail and/or consumer facing environment
* Ability to drive self-development
* Commercial understanding and awareness of industry
* Effective communication, organisation and prioritisation skills
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