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Regional Offices and Sales & Marketing Department
Regional offices at Taylor Wimpey have a Sales and Marketing department headed by a Regional Sales and Marketing Director. They coordinate and oversee the marketing and sales of individual sites within their region, including site-based sales advisors and negotiators.
Position Overview
The Taylor Wimpey Sales and Marketing Team is seeking a self-confident, resilient, and energetic Marketing Executive to support the delivery of the regional marketing strategy. The strategy aims to build a strong prospect database for current and future developments and to enhance the Taylor Wimpey brand in local communities and on a national level.
Key Responsibilities
1. Coordinate the production, accuracy, and content of all marketing communications, including integrated campaigns via creative agencies, media, and PR agencies.
2. Maintain a rolling three-month plan identifying marketing campaigns for all developments.
3. Regularly update the content of the business unit’s pages on the Taylor Wimpey website, ensuring information and availability are accurate.
4. Deliver a consistent Taylor Wimpey brand experience across all channels, following templated creative guidance and best practices.
5. Act as Social Media Lead for the Business Unit, coordinating with Central social media managers to respond to queries as per Taylor Wimpey Social Media Guidelines.
6. Implement the Taylor Wimpey Development Communication Plan throughout the lifecycle of all developments.
7. Review the effectiveness and ROI of campaigns using standard reports and online analytics, applying insights to future campaigns.
8. Contribute to monthly meetings with external agencies, focusing on site reports and agenda items.
9. Monitor the annual marketing budget for the business unit.
10. Ensure compliance with company policies and procedures.
11. Perform additional tasks as reasonably required.
Qualifications and Skills
* Degree in Marketing or recent CIM qualification (advantageous).
* Strong project management and organizational skills.
* Proficiency in spreadsheets for data analysis and trend spotting.
* Understanding of customer segmentation.
* Knowledge of Facebook and Google marketing products.
* Interest in current marketing trends.
Equality and Diversity
We foster a culture of inclusion and value diversity, which enhances our workplace and outcomes. We are committed to fair treatment of all applicants and employees. If you require reasonable adjustments during the application process, please contact us.
What We Offer
Taylor Wimpey is a FTSE 100 company and one of the UK's largest residential developers, focusing on sustainability. We offer competitive benefits including a house purchase discount scheme, pension, health cover, share schemes, flexible benefits, and more. We invest in professional development to support career growth and foster a diverse, high-performing team committed to customer-centric leadership.
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