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Senior retail marketing manager

Chessington
Permanent
Retail marketing manager
Posted: 9h ago
Offer description

Callaway Golf is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone! Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission. Callaway Golf Europe is excited to offer a fantastic opportunity to join our Marketing team as a Senior Retail Marketing Manager. Work Arrangement: This position offers a flexible working environment, with a mix of home-based work and office days at our Chessington head office (minimum 3 days per week), in alignment with the team. The Senior Retail Marketing Manager will join us on a full time, permanent basis, and in return you will receive a competitive salary of up to £65,000.00 per annum depending on experience, alongside a great range of benefits, including: Health care maintenance cash plan Employee assistance programme Contributory pension scheme Private medical insurance Life insurance Generous holiday entitlement, plus an additional day off on your birthday Set of promo clubs for personal use Staff discounts Interest-free leisure and season ticket loans JOB OVERVIEW The Senior Retail Marketing Manager executes collaborative marketing efforts with EMEA retail accounts for Callaway Golf and Odyssey. Through partnership with assigned accounts, develops and implements marketing strategies which ensure both Callaway and retailers’ needs are met while maximizing product exposure and creating premium consumer experiences. In charge of customer specific POP and POS needs, product sampling, promotional calendar management, product imagery for catalogues, on-line/database building and collaborative PR, digital and event marketing that maximizes sell through. Works closely with regional field leads across EMEA to ensure best practice sharing and support from HQ. Acts as the liaison to assigned accounts as well as Design Operations, Merchandising and Sales departments to provide input regarding customer needs. ROLES AND RESPONSIBILITIES The Senior Retail Marketing Manager has responsibility for all facets of Callaway’s retail marketing across EMEA, including but not limited to: Acting as the Marketing point of contact for key accounts - with a focus on top 20 accounts - including developing fully integrated co-marketing campaigns, collaborating on line plans, reviewing visual merchandising, developing trade promotions and campaigns Collaboration with U.S. teams and localisation of global retail campaigns for the European market Responsibility for visual merchandising strategy and in-store experience execution Define and implement digital retail marketing (PDP content, SEO, news and asset syndication) Performance analytics & ROI reporting for retail campaigns and trade investments Manage creation of retail materials for all product lines carried by assigned accounts Plan and activate retail events with assigned accounts, acting as link between sales and marketing teams Oversee in-language customer catalogues, web layouts and campaigns – including development, review and recommendations about which Callaway products or programmes should be featured Own Callaway Assets channel and manage distribution Facilitate the implementation of trade promotions and campaigns including design and coordination Set up presentations in mock retail environments and help develop product flow plans based on accounts, environments and fixture programs Manage of team including Retail Marketing Operations Manager, Key Accounts Executive and in house design team Manage department budgets and accounting procedures Manage vendor contracts and agreements TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities) Thorough understanding of retail channel marketing environment Ability to set strategic direction and execute to plan Management of department Skilled at budget management Ability to work directly with external agencies Thorough knowledge of online business and associated policies Ability to direct and manage people that are not direct reports Intermediate computer proficiency (including MS Office, various social media platforms and general internet experience) Ability to develop a project plan and drive plan to completion with inputs from various departments/external agencies Ability to collaborate with others to achieve overall goals Ability to professionally represent the company with customer contacts. Must be self-motivated and be able to demonstrate initiative and work without supervision. Strong ability to solve problems and offer effective solutions Must be able to clearly understand business policies and be able to communicate and enforce them Must be able to understand business priorities and self direct daily work to support those priorities Must have the ability to create and administer processes REQUIRED 3 days a week in the office (Monday, Tuesday, Thursday) EDUCATION AND EXPERIENCE Bachelors degree in related field Minimum 7 years related experience with a proven track record Account management experience required Consumer product background preferred Merchandising experience preferred Golf knowledge preferred Industry experience helpful Apply now to be considered for the Senior Retail Marketing Manager role. Topgolf Callaway Brands is committed to monitoring and maintaining equal opportunities and welcomes applications from all sections of the community. AGENCY ASSISTANCE IS NOT REQUIRED AT THIS TIME. About us: Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer. Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission! By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivalled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and World Golf Tour (“WGT”). If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply. Callaway Golf is an Equal Employment Opportunity Company

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