Job Title: Senior Marketing Executive Baxi (Residential)
About the Role
Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data-driven, integrated marketing activity that supports the Baxi brand and solutions
You will be responsible for planning, implementing and measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer-led and sustainable heating and hot water solutions provider across our residential customer base.
This is a hands-on role, working closely with sales, product and training, as well as external partners, to deliver customer-focused, on-trade marketing activity that supports business growth.
On a daily basis youll be responsible for:
Planning, developing and implementing integrated, installer-led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value
Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research
Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, install...