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Sales director – london west (mat cover)

London
edyn
Sales director
Posted: 11h ago
Offer description

3 weeks ago Be among the first 25 applicants

This range is provided by edyn. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.


Base pay range

Purpose: To drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the West London market, delivering exceptional revenue growth through strategic account management and targeted new business development.

Covering, Huntingdon House, Bermonds Locke, Ember Locke & SACO Holborn.

Reporting to: Senior Director of Sales - UK, you will be based in London 5 days a week.


Responsibilities

* Develop and execute property-level sales strategies aligned with OKRs to consistently meet or exceed revenue targets across your West London portfolio
* Deliver against ambitious B2B revenue targets with full personal accountability for results
* Dedicating approximately 25% of your efforts to direct revenue generation through hands‑on account management - identifying growth opportunities, increasing market share, and maximising yield from existing clients
* Allocate 75% of your time to high-impact new business development - personally identify, pursue and close new corporate clients that deliver significant incremental revenue
* Implement rigorous account planning to systematically grow revenues from existing and new B2B customers across all channels including direct corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediaries
* Actively pursue revenue opportunities across all segments including corporate, groups, M&E, mid & extended stay
* Work collaboratively with the Key Accounts Team, Groups & MICE Team, and wider Commercial Team while maintaining personal ownership of revenue targets
* Maintain disciplined use of CRM & edyn's database with meticulous attention to data quality and pipeline management
* Provide detailed, data-driven reporting to key stakeholders on sales activity, pipeline development and revenue performance
* Strategically network at high-value events, exhibitions and conferences to build influential relationships within the West London market
* Personally host FAM trips, property showcases, sales presentations and events to drive business to your properties
* Ensure rigorous adherence to all internal processes for effective account management
* Maintain comprehensive, up-to-date records with accurate client information in all databases
* Produce actionable management information from internal systems to support strategic decision-making


Qualifications


Experience

* 4 years previous hotel experience across multiple European / international jurisdictions looking after £3m+ plus of annual business
* Proven track record of consistently exceeding sales targets in hospitality or related sectors
* Significant hospitality sales and strategic account management experience with demonstrable results
* Established West London market knowledge with active network of industry contacts
* Comprehensive understanding of the business travel industry, with specific expertise in the hospitality and serviced apartment sector


Skills

* Exceptional commercial acumen with proven sales achievement
* Superior relationship-building capabilities with C-suite decision makers
* Advanced problem-solving and negotiation skills
* Strategic planning and organisational excellence
* Outstanding written and verbal communication
* Advanced proficiency in business technology tools for sales presentations and reporting
* Demonstrating advanced proficiency with Word, PowerPoint, Excel, CRM and Power BI


Attributes

* Resilient, tenacious mindset with unwavering focus on results
* Comprehensive understanding of Locke & Cove's business model and brand positioning
* Deep alignment with edyn's business objectives and values
* Self-motivated with ability to work independently while collaborating effectively
* Detail-oriented with strong analytical capabilities
* Driving licence of advantage, but not essential


Values

* Question, Evolve, Be Human
* Be curious and seek out innovation, change and creativity
* Challenge convention, look for better ways to do and be
* Accept responsibility and empower those around you
* Feel free to be yourself at work just as much as at play
* Accept that perfection doesn't exist in yourself and others and no one has the monopoly on good ideas
* Recognise the humanity in ourselves and others to learn fast, evolve and grow


Business Skills

* Take intelligent risks based on deep insight
* Act quickly based on market knowledge and understanding


Seniority level

Mid-Senior level


Employment type

Full-time


Job function

Sales and Business Development


Industries

Travel Arrangements

London, England, United Kingdom 4 days ago

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