Senior Marketing Executive
Location: York
Salary: £31.5k
Hours: Mon-Fri / 40 hours p/w / In office
Grafton Recruitment are delighted to be partnering with a leading private healthcare business in the York area who are looking for a Senior Marketing Executive. This role is vital to their operations at a time where the client is needing new ways of reaching their targeted audience via social media, including working with nationally-renowned creative agencies. With an excellent benefits package and a reputation of quality people, this is a lucrative opportunity for the right person to make their own.
Duties and responsibilities
Supporting KRA/KPIs as determined each year in the Society business objectives
Driving lead generation and high-quality traffic towards acquisition channels from social media
Brand awareness & consideration
B2C sales
B2B leads
Media & brand reputation
Review ratings
Complete, capture and self-monitor a minimum of 15 hours per annum of continuing professional development
Cost per acquisition, cost per lead
Budget management
Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF
Driving brand awareness through achieving expected social media outcomes, reaching relevant target audiences
Improving existing customer/member engagement with the brand on social channels
Working with stakeholders and senior colleagues to utilise social media in growing employer brand and reputation
You will ha...