Job Description
Benefits:
* Working for a company where fresh ideas are valued and where you can grow and progress.
* Central location with excellent transport links
* Quarterly team building days and competitions.
* Dress down Fridays
* Private medical health care
* Paid birthday off
* Early finish on Fridays
* Ongoing training & development
Overview
Responsibilities:
* Support Marketing Manager in the delivery of all marketing activity for The AIM Group within agreed targets and deadlines in ways that build and optimise conversions.
* Be able to take lead on projects when required by the Marketing Manager.
* To write copy for all online marketing channels including email marketing and blogs.
* Support measurement and reporting of marketing effectiveness and ROI.
* Assist in proposals and contribute to copywriting and proofreading tasks.
* Social media management: Develop and implement social media strategies to increase our social media presence and engagement across platforms including Instagram, Facebook, TikTok and LinkedIn.
* Market research: Stay up to date with industry trends and competitor activities to identify opportunities and challenges in the training/education industry.
* Brand consistency: Maintain brand consistency across all marketing initiatives, ensuring messaging and visual identity align with brand guidelines.
* Campaign Management: Deliver and Lead on the planning, implementation, and evaluation of marketing campaigns across various digital channels. Analyse the campaign performance and optimise strategies to maximise ROI.
Skills and experience:
* Ideally, 2+years in a marketing role, ideally marketing project-based experience.
* Degree/qualification in communications, marketing, advertising or related field.
* Creative thinking with a proven track record of delivering marketing campaigns that have increased conversions.
* Be able to work in a fast-moving industry while being adaptable in a highly rapidly growing company
* The ability to manage multiple tasks and project aspects at once.
* Experience of managing company social media accounts and growing follower numbers and engagement levels
* Experience of using a range of marketing tools such as CRM Platforms (Salesforce), Formstack, Google Ad Manager, Google Analytics, email marketing software (Mailchimp), CMS systems and social media management tools.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Excellent communication skills and the ability to create compelling content.
* Strong written and verbal communication skills
* A dedication for quality, high standards and detail.
* A can-do attitude, determination and a readiness to take on tasks.
Skills, Education & Qualifications
* The ability to engage and influence others
* Ability to build and maintain relationships
* Ability to work on own initiative
* Creativity and diplomacy
* Great organisational, planning & prioritisation skills
* Flexibility to be open and adaptable to change
* Keen to develop both yourself and others around you
* Excellent attendance and punctuality.
* Strong work ethics.
* Strong interpersonal skills
* Microsoft office expertise
* Must have strong IT Skills
* Confident communication skills to different audiences – both written and verbal