Help Duties
* Assists in developing and implementing marketing programs for the Services Squadron.
* Under the direction of the Marketing Specialist, assists in determining marketing techniques and strategies to increase efficiency, enhance participation and increase financial income to Services activities.
* Assists in conducting qualitative and quantitative market research.
* Using standard industry practice, computer software and/or instruments specifically developed for use within Services, adapts or modifies research techniques for local purposes.
* Administers surveys, collects data, tabulates responses, and assists the Marketing Specialist in analyzing results.
* Keeps the Marketing Specialist informed of consumer trends and their application to the activities.
* Makes recommendations to the Marketing Specialist on program modifications and enhancements.
* Assists in developing training programs for Services employees in areas related to marketing such as the marketing process, advertising strategies, customer relations and media techniques.
* Attends major Services Squadron events and provides constructive marketing feedback to the activity manager.
* Assists in conducting advertising campaigns.
* Obtains information on upcoming events, special programs and offers for activity managers.
* Assists the Marketing Specialist in developing communication strategies to determine the most effective and efficient method of reaching the target market.
* Makes recommendations to activity managers on the design of effective advertising vehicles and appropriate media mix.
* Assists in planning marketing campaigns designed to enhance participation in Services activities by considering the characteristics of the target audience and the media mix necessary to reach them.
* Assists in conducting media relations with on- and off-base media in concert with the Public Affairs Office.
* Provides or arranges for photographic support for Services functions.
* Prepares and presents briefings to base functions such as newcomers orientation and Commander's call.
If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12735192
Requirements Conditions of Employment
* This position requires the incumbent to complete a background investigation with favorable results.
Qualifications
Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date,06/08/2025
* Business Based Action
* Family Member Preference
* Military Spouse Preference
* Outside Applicant Veteran
* Spouse/Widow/Parent of Veteran
* Transition Hiring Preference
The area of consideration for this vacancy announcement is citizens, permanent residents, and legal residents of the United States (US) who reside within the local commuting area (60 mile radius) of RAF Croughton, United Kingdom (UK), or will do so within the next 30 days.
Permanent and legal residents of the US must be citizens of a NATO country, unless authorized to reside in the UK as a dependent of an employee who serves in support of the US Visiting Forces. Eligible applicants must possess a US-issued social security number and be able to provide documentation proving residency status in the UK. Documentation could include PCS Orders, UK Visa, etc.
Applicants cannot be 'ordinarily resident'. A person is considered to be 'ordinarily resident' if they have resided in the United Kingdom (UK) for more than 366 days without an affiliation to the US Visiting Forces. Time spent in the UK as an employee, or dependent of an employee, of a US agency serving and supporting the US Visiting Forces (i.e., active duty military, federal civilian, AAFES, Red Cross, one of the contract universities, a military banking facility or federal credit union, or US government contractors) is not counted toward being 'ordinary resident'.
In accordance with the Status of Forces Agreement between the US and the UK, British citizens (including UK dual citizens) may not apply for US NAF positions; however, they may be eligible to apply for local national positions on base.
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application.
Qualifying Experience (MUST BE SUPPORTED IN RESUME)
* Two (2) years of progressively responsible experience in marketing, advertising, public relations, or a related field. This experience should include: Conducting market research and analyzing data, Developing and implementing marketing campaigns, Creating marketing materials (e.g., flyers, brochures, social media content), and/or Working with different media channels.
* Excellent communication skills, both written and verbal, including the ability to present information clearly and concisely.
* Proficiency in using computer software, including Microsoft Office Suite (Word, Excel, PowerPoint) and marketing-related software.
* Ability to develop and implement effective marketing strategies and campaigns.
* Knowledge of marketing principles, advertising techniques, and public relations strategies.
* Ability to work independently, manage multiple tasks simultaneously, and meet deadlines.
* Ability to work effectively as part of a team and collaborate with diverse stakeholders.
* Knowledge of social media marketing and trends.
* Marketing, Communications, or other related bachelor's degree preferred.
* Experience with graphic design and social media marketing preferred.
Education
Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.
Additional Information
* Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration.
* All Federal NAF employees are required by PL 104-134 to have salary payments made by electronic funds transfer/direct deposit.
* Probationary period may be required.
* Selection is subject to restrictions resulting from hiring preferences and priority consideration eligible.
* Additional selections may be made from this vacancy announcement for up to 90 days after the closing date. Multiple positions may be filled from this announcement.
* Payment of Permanent Change of Station (PCS) costs is not authorized based on a determination that a PCS move is not in the Government's interest.
* LQA is not authorized.
* This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
* Applicant listings pulled every two weeks.
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