Sales Manager – Automotive Franchise
Salary: Up to £65,000 per year + Company Car + Excellent Benefits
Location: Bolton | Full-Time | Permanent
An exciting opportunity has arisen for an experienced and motivated Sales Manager to lead the sales operations of a modern and dynamic dealership in Bolton. Following significant investment in a state-of-the-art showroom, we are seeking a results-driven individual to manage and grow a multi-brand franchise alongside a thriving Used Car Sales division.
This role is ideal for someone ready to take on a high-profile leadership position and drive performance across both new and used vehicle sales.
Key Responsibilities
Drive new car sales activity, maximising performance and profitability
Achieve and exceed manufacturer targets and bonus objectives
Become an expert in brand offers, programmes, and sales incentives
Coach your team and ensure the sales process is consistently followed
Manage brand performance and bonus tracking
Develop and implement local marketing strategies
Conduct monthly performance reviews and daily 1-2-1 coaching sessions
Monitor and improve enquiry-to-sale conversion rates
Meet or exceed used car KPIs and objectives
Maintain customer satisfaction scores above national benchmarks
Collaborate across departments to build a strong, performance-led culture
What We’re Looking For
Proven success in franchise car sales management
Experience with new vehicle programmes and manufacturer targets
Strong understanding of online enquiry tools and digital sales platforms
Hands-on, motivational leadership style
Solid grasp of sales KPIs and financial procedures
Excellent communication, coaching, and people-management skills
A proactive, confident, and results-focused mindset
What’s in It for You
Up to £65,000 per year (including OTE)
Company car
22 days holiday plus bank holidays
Birthday half-day off, plus birthday and Christmas gifts
Pension scheme, death in service benefit, and long-service recognition
Attractive staff discounts across departments for you and your family
If you're ready to lead from the front and take your sales management career to the next level in a fast-paced, high-reward environment—we’d love to hear from you