On-site at Meadowhall, Sheffield|Permanent, full-time, 5 days on-site
Salary: £42,000-£50,000 depending on experience
Employed by Whitewall, embedded full-time within Meadowhall
Whitewall is recruiting this position on behalf of Meadowhall as part of our embedded staffing model. You will be employed by Whitewall (payroll) but work exclusively as the on-site Digital Marketing Manager for Meadowhall, the leading shopping and leisure destination in Sheffield.
This is not an agency role and does not involve working on other Whitewall clients. Youll work 100% on Meadowhall, alongside the centre team.
About the role
This exciting new role shapes and leads Meadowhalls digital strategy, channels and performance. The Digital Marketing Manager is responsible for driving commercially focusedactivity across alldigitaltouchpoints, ensuring the online customer journey is best-in-class and contributes directly to footfall, retailer success and centre-wide commercial outcomes.
Youll bring innovation, commercial thinking and a proactive attitude. This is a wide-ranging role witha mixture of strategy andday-to-day delivery.
What youll do
Lead all digital activity for Meadowhall, ensuring alignment to commercial goals and customer needs
Manage the end-to-end digital journey across website, search, CRM, paid media and emerging channels
Lead paid digital media activity with agency partners, delivering measurable impact
Manage CRM activity including segmentation, email campaigns and automation
Develop and deliver a digital roadmap across web, search, AI integration and wider digital improvements
Manage day-to-day website content and performance
Bring forward new ideas, innovations and opportunities to strengthen Meadowhalls digital presence
Lead digital projects from concept to delivery
Scrutinise digital performance, moving beyond vanity metrics to identify drivers of commercial impact
Translate data into actionable insights and recommendations
Produce high-quality digital reporting for internal and external stakeholders
Manage external suppliers and ensure best-in-class delivery
Manage digital budgets, purchase orders and spend tracking
Work closely with the wider centre team, supporting digital integration across the organisation
Support departmental events and activations
What youll bring
510 years experience in a fast-paced digital marketing environment within retail, leisure, hospitality or consumer-facing sectors
Experience leading digital strategy and delivering multi-channel campaigns
A highly creative thinker who is confident challenging ideas and exploring innovation
Strong commercial awareness and analytical capability
A proactive mindset and strong awareness of emerging digital trends
Excellent communication skills with the ability to influence and inspire
Strong organisational skills, able to manage multiple projects at pace
A consistently positive, can-do attitude
Ability to work weekends and evenings when required
About Meadowhall
Meadowhall is Sheffields leading shopping and leisure destination, offering over 280 shops, restaurants and entertainment options under one roof. The centre spans more than 1.4 million sq ft and attracts around 25 million visitors each year with its mix of high-street brands, designer fashion, dining, and cinema.
About Whitewall
Whitewall is a marketing, digital and design agency with extensive experience in the built environment. For the past 20 years weve worked with clients including British Land and Landsec, helping them deliver footfall and sales growth across their property portfolios, including shopping centres and retail outlets.
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