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Interim Press Officer a the BookTrust, London
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Client:
Ellwood Atfield
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
1c0b2af0f099
Job Views:
15
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
The position
To create a buzz around BookTrust in the media, positioning us as the go-to organisation for anything involving children’s reading. Alongside, delivering high quality media coverage that delivers BookTrust’s key messages, and builds our profile in the most positive way possible.
Main Responsibilities include:
* To support the Head of Communications & Campaigns in creating and delivering BookTrust’s media strategy
* To develop, deliver and evaluate media plans for all BookTrust campaigns, parent-facing programmes and prizes
* Targeted story generation
* Expertise of media; both publications and individual journalists
* To generate creative hooks and campaign ideas which help to ensure high quality coverage for BookTrust and its key stakeholders
* To review key media and identify possible hooks or conversations that BookTrust could be part of
* Propose ideas and putt together comments/opinion pieces/letters as appropriate
* To develop an in-depth knowledge of consumer and parenting media
* Pitching of stories and ideas
* To develop an in-depth knowledge of BookTrust’s messages, research, evidence and campaigns to inform all press activity
* To work with the campaigns, digital and marketing teams to ensure a joined-up approach
* To create compelling copy for our parent newsletter, working closely with the Children’s Book team and Fundraising team
* To manage our celebrity ambassadors, identifying opportunities for them and ensuring that our relationship is positive and effective
* To develop and maintain excellent working relationships with colleagues, external partners and key media contacts to ensure high quality media coverage
* To deal with all media enquiries in a timely and efficient manner, either responding directly or passing on to the relevant spokesperson within BookTrust
* To arrange interviews and ensure spokespeople are clearly briefed
* To draft press releases, letters to the media, articles to sell in to the media in a timely fashion
* To source stories and write copy for other forums, including the website, blogs, and marketing materials as required
* To research and communicate a weekly briefing of relevant consumer news to all BookTrust staff
* To ensure that all staff are made aware of major press activity and that senior staff are fully briefed on messaging etc
* To display cuttings, produce reports and monitor media coverage as required
* Ensure a clear and concise database of media contacts
* To attend BookTrust events and ensure that the media are briefed, and introduced to relevant spokespeople
* To act as a BookTrust ambassador to the media as required
Required skills and experience:
* Strong creative ability in the generation of appropriate story ideas
* Ability to create profile opportunities by responding to the news agenda
* Adept at communicating key organisational messages using social media
* IT skills including Word and Excel
* Outstanding written and verbal communication skills
* Relationship management skills
* Significant experience either as a journalist or in-house press officer
* Experience of managing media campaigns for newspapers, other publications, TV and radio
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