Sitka Recruitment is delighted to be partnering with Cardiff International Airport on this brilliant opportunity for a strategic, creative, and influential marketing leader, someone who will drive the airport’s brand forward and strengthen its voice at home and abroad.
As the new Head of Marketing, Comms & PR, you’ll oversee brand strategy, marketing, PR, and stakeholder relations, and you will play a vital role in helping to position Cardiff Airport as a key player in tourism, economic development, and international connectivity.
You’ll manage a high-performing marcoms team, craft campaigns that make headlines, and build partnerships with airlines, businesses, government, media and communities.
The Job
* Shape, lead and deliver Cardiff Airport’s marketing, brand and communications strategy.
* Elevate its national and international profile through bold campaigns.
* Lead integrated, multi-channel B2C and B2B campaigns to support route development and increase passenger numbers.
* Drive commercial revenue growth from non-aeronautical streams such as parking, retail, and seasonal events.
* Drive engagement with Welsh Government, Visit Wales, business leaders and more.
* Create and deliver a consistent, bilingual (Welsh/English) communications plan across all platforms.
The person specification
* Proven track record in senior marketing or communications leadership roles.
* Deep understanding of stakeholder engagement and public affairs.
* Excellent knowledge of Wales and the Welsh business landscape.
* Experience developing and implementing marketing, communications and engagement strategies.
* Experience communicating complex information clearly and effectively to a diverse range of audiences.
* Experience procuring effective marcoms and stakeholder management tools.
* Experience leading multi-skilled teams, managing budgets, and running integrated campaigns.
* Passion for storytelling, community connection, and brand growth.
* Fluency in Welsh isn’t essential, but a love for and interest in the language and culture is.
Salary & benefits
* Annual salary is £70,000–£75,000 per annum (top end will be offered only for an exceptional candidate)
* 25 days holiday increasing with service, plus bank holidays
* Pension scheme
* Life assurance 3 x annual salary
* Employee assistance programme
* Various discounts
The next step
For full details on the role, please contact Ita McNeil-Jones on ita@sitka.wales in the first instance, and she will send you the job description and arrange an initial discussion – please quote the reference Sitka_484
Please note any CVs sent directly to Cardiff Airport will be forwarded to Sitka Recruitment to ensure a fair and open process.
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