Are you an exceptionally strategic, experienced growth marketer who's passionate about pets and dedicated to discovering innovative ways to accelerate growth? Imagine waking up each day knowing your work directly helps pets thrive, transforms lives, and builds lasting connections with pet families.
At LUNA & me, our mission is not simply feeding pets, but nourishing their health and happiness with real, handcrafted meals. We are scaling rapidly and are now seeking our first dedicated Growth/Performance Marketing Executive—a visionary, analytical expert ready to drive the next phase of our extraordinary growth.
We're revolutionising pet food, making fresh feeding effortlessly simple with individually portioned 100g patties that pets adore. We are also proud to be the only pet food brand offering an innovative loyalty scheme, creating unique opportunities for deeper customer engagement. This is your chance to become an instrumental figure at the heart of a purpose-driven, rapidly scaling brand—collaborating closely with our founder and creative director to transform the industry and enrich countless pets’ lives along the way.
As our Growth/Performance Marketing Executive, your ingenuity and analytical skills will shape the trajectory of our business. You’ll uncover hidden opportunities, implement breakthrough strategies, and lead initiatives that significantly boost customer acquisition, deepen engagement, and amplify our brand’s reach and influence, including the strategic growth and optimisation of our pioneering loyalty programme.
Lead and optimise sophisticated paid digital campaigns (Meta, Google Ads, TikTok) to creatively and efficiently scale customer acquisition.
Develop and execute highly personalised, intelligent email marketing strategies (experience with Klaviyo preferred), driving meaningful customer connections and boosting retention.
Pioneer strategic SEO initiatives that expand organic reach and sustainably increase targeted website traffic.
Collaborate closely with our founder and website developer to seamlessly integrate cutting-edge marketing strategies with compelling brand storytelling.
Identify and exploit emerging marketing channels and techniques, always pushing boundaries to accelerate growth.
Strategically manage and grow our unique customer loyalty scheme to further enhance customer retention, lifetime value, and brand loyalty.
Highly experienced (ideally 3-5 years) in innovative growth marketing roles within fast-growing direct-to-consumer e-commerce brands.
Deeply proficient in managing and optimising paid digital marketing, analytics tools (Google Analytics, Meta Ads Manager, Shopify), advanced email automation (Klaviyo), and sophisticated SEO tactics.
Independent, adaptable, and exceptionally organised, thriving in the dynamic, entrepreneurial environment of a scaling brand.
Deeply passionate about pets, motivated by a genuine desire to positively impact their lives and those of their families.
Ready to transform pets’ lives and accelerate extraordinary growth?