Job Description
Marketing Manager
Northampton
£55,000 + Bonus + Benefits
Role Overview:
The Marketing Manager will be responsible for developing and executing the overall marketing strategy to increase brand awareness, drive lead generation, and support sales growth of a product. This hands-on role is ideal for someone who thrives in a hands on team, able to manage a team with varying levels of experience, is digitally savvy, and is excited about making a real impact.
Key Responsibilities:
1. Develop and implement multi-channel marketing strategies aligned with business goals
2. Manage and optimise the company’s digital presence (website, PPC, SEO, email marketing, social media) with an inhouse team.
3. Help grow international markets through targeting and advertising to international markets particularly across Europe, Canada, Australia, New Zealand.
4. Create engaging content including blogs, case studies, videos, and product marketing materials (with the inhouse team).
5. Plan and execute product launches and promotional campaigns for products.
6. Coordinate and attend trade shows, exhibitions, and industry events.
7. Work closely with sales and operations teams to align marketing efforts with commercial objectives.
8. Analyse campaign ...