CRM RETENTION LEAD WANTED
Big growth plans. Smart strategy. Serious impact.
We’re working with a trailblazing business that’s doubling down on customer experience and loyalty, and now they’re on the lookout for a CRM powerhouse to lead the charge. If you're part analyst, part strategist, part storyteller, this one's for you.
Core task:
Keep customers coming back, again and again.
You’ll take the reins of the retention strategy, leading multi-channel campaigns that drive engagement, boost lifetime value, and build a brand experience people don’t just enjoy, but depend on.
You’ll be the bridge between data and creative, owning the CRM lifecycle from email to push - all while keeping things personal, punchy, and on point.
Your day-to-day:
* Run the show across CRM: planning, executing, and optimising retention campaigns across email, SMS, and push.
* Use data to your advantage: analysing performance, customer behaviours, and tweaking strategy to make every message land.
* Collaborate with brand and content teams to ensure messaging is sharp, on-brand, and scroll-stopping.
* Lead segmentation, A/B testing, and campaign reporting to ensure we’re always learning and levelling up.
* Own the VIP experience: ensuring high-value customers feel recognised, rewarded, and ready to stay.
* Track what competitors are doing: and do it better.
* Be a voice within the community: engaging directly with customers and shaping the brand’s relationship with them.
You’ll thrive if you:
* Bring 3+ years in CRM — ideally with Klaviyo or a similar ESP in your toolkit.
* Know how to balance creative flair with data-driven thinking.
* Understand the difference between good content and content that converts.
* Have a handle on basic HTML and love a deep dive into Excel.
* Can write killer copy and brief creatives with clarity and vision.
* Have a strategic mindset but love rolling up your sleeves.
* Know what makes a retention campaign tick, and what makes one stick.
The details:
* Hybrid working with offices in Manchester (applicants must be UK based)
* Competitive salary + benefits (readily available to discuss upon request)
* Clear path for progression in a fast-growth business
* A seat at the table, shaping the future of a retention strategy for a great brand
* A culture that values initiative, experimentation, and results
Sound like you? Let’s talk.
This isn’t a “tick-the-boxes” CRM role, it’s a high-impact, high-ownership opportunity to shape how a brand connects. Apply and we'll be more than happy to go over the role in more detail.