Senior Insight Analyst
Location: Leeds (Hybrid, 3 days per week in the office)
Salary: £50,000–£57,000
The Company
A leading UK media brand is looking for a commercially-minded Senior Insight Analyst to join their high-performing commercial insights team. The role is focused on analysing advertiser performance across both traditional and digital channels, with the goal of helping shape advertising strategy, media performance, and campaign effectiveness insights.
The Role
As a Senior Insight Analyst, you’ll deliver cross-platform campaign analysis, develop media effectiveness narratives, and support key internal stakeholders with insight-led recommendations. This role sits within the Commercial Insight function, part of a broader analytics and research division, and will work closely with the commercial, sales, and digital teams.
Key Responsibilities
* Campaign & Commercial Insights
* - Evaluate and prove campaign effectiveness including brand lift and ROI.
* - Support campaign performance analysis across TV, VoD, YouTube, and social.
* - Turn complex campaign and media data into actionable insights for business recommendations.
* Cross-Platform & Digital Media
* - Measure and predict performance using survey data and digital metrics.
* - Lead on digital media analysis and provide visibility across VoD, YouTube, and social platforms.
* Stakeholder Engagement
* - Work closely with sales and commercial teams to prioritise briefs and manage requests.
* - Support delivery of around 70–80 studies per year across media evaluation and advertiser insight.
Skills & Experience
* Essential:
* - Experience in media, broadcasting, agency, or advertiser analytics teams.
* - Strong commercial acumen with the ability to translate data into strategic recommendations.
* - Proven experience in campaign effectiveness and media performance reporting.
* - Ability to analyse survey and behavioural data together.
* Desirable:
* - Hands-on with dashboarding tools (Power BI or Tableau).
* - Experience with TechEdge, TGI, Nielsen Ad Spend, or YouTube analytics.
* - Familiarity with SQL, survey tools, and audience segmentation methods.
Benefits
- Salary between £50,000–£57,000
- Hybrid work: 3 days per week onsite in Leeds
- Work on strategic commercial and cross-media projects
- Join a collaborative team with exposure to high-profile advertisers and campaigns
How to Apply
Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Keywords
Insight Analyst, Media Analytics, Brand Lift, ROI, Campaign Effectiveness, Power BI, Tableau, YouTube Analytics, SQL, Survey Data, Media Strategy, Hybrid Role, Leeds