Overview
Duration: 3 months. Salary: £100K per annum. Hybrid working. As the Product Marketing Manager, you will be the strategic architect behind how our world-class smart home security products land in international markets. This role focuses on localization, resonance, and conversion, leading the end-to-end Go-To-Market (GTM) engine and bridging core product development with the needs of customers across the UK, EU, and beyond. You will own the narrative for our flagship devices, ensuring a seamless, persuasive, and data-backed customer journey from first social ad to final checkout on our direct-to-consumer (DTC) sites.
Key Responsibilities
* Strategic GTM & Launch Orchestration: International Positioning — Architect comprehensive GTM strategies that adapt core product value propositions into market-specific narratives.
* Launch Leadership — Oversee the full lifecycle of product launches, managing timelines, prioritization, and cross-channel content synchronization.
* 360° Campaign Oversight — Lead the strategy for non-promotional product activations, ensuring a unified brand voice across Social, PR, CRM, and Retail.
* Creative Gatekeeping — Provide final sign-off on all launch assets for web properties, major marketplaces, PR, and Channel Marketing to ensure “Gold Standard” quality.
* Digital Experience & Growth: Conversion Optimization — Own the Guided Selling/Product Finder strategy for UK, DE, and FR, managing everything from UX testing to stakeholder alignment.
* Merchandising Excellence — Lead the “digital shelf” strategy for Brand Stores, including homepage merchandising, deal banners, and high-converting Product Detail Page (PDP) updates.
* UX/UI Collaboration — Partner with Ecommerce and Creative teams to execute CRO (Conversion Rate Optimization) initiatives that reduce friction and drive sales.
* Market Intelligence & Channel Enablement: Insights to Action — Conduct deep-dive competitive and customer analysis at the feature and category level to sharpen our competitive edge.
* Offline Integration — Support retail channel marketing by reviewing training modules, point-of-sale materials, and regional presentations.
* Global Collaboration: Bridge the Gap — Act as the primary liaison between global product counterparts and international GTM teams to maintain brand consistency while advocating for regional needs.
Requirements
* Experience: 5+ years in Product Marketing, specifically within Consumer Electronics or high-growth Tech.
* Global Mindset: Proven success in launching products across multiple international territories with a firm grasp of localization nuances.
* Full-Funnel Expertise: Deep experience managing end-to-end campaigns across digital, retail, and traditional media.
* Technical Literacy: Strong understanding of Ecommerce platforms, CRO principles, and data-driven decision-making.
* Project Mastery: Ability to juggle complex workstreams and stakeholders in a fast-paced, matrixed environment.
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