Job role: Sales & community engagement executive
Contract type: Permanent/Full-time
Location: England South
Hours: 40 hours per week, some evenings and weekends for the events
Commission/ OTE: Commission structure/ On target earnings
Reports to: Chief Executive
Role Purpose
To grow swim membership numbers by building TDSS’s presence in local schools and the wider community, devising and delivering a proactive sales plan, and converting interest and enquiries into booked, paying members. The role blends out-in-the-field outreach with structured, target-driven sales activity — working hand in hand with the marketing team and making best use of our enquiry and cancellation data.
Key Responsibilities
Schools engagement & outreach
* Build relationships with local primary schools, nurseries and community groups to promote TDSS swimming lessons and water safety.
* Arrange and attend school visits, assemblies, parents’ events and taster sessions to generate new member interest.
* Act as a confident, professional ambassador for the TDSS brand and its Olympic heritage.
Sales Planning & Strategy
* Devise, own and deliver a clear sales plan with monthly and quarterly targets for new memberships.
* Identify the most valuable opportunities by venue, catchment and season, and prioritise activity accordingly.
* Track performance against targets and adjust the plan to keep growth on track.
Community Presence
* Establish and maintain a visible TDSS presence at local events, leisure centres, fairs and family-focused venues.
* Build partnerships with local businesses and organisations to extend reach and referrals.
* Support TDSS water safety and drowning-prevention campaigns within the community.
Working With Marketing
* Work closely with the marketing team to align campaigns, offers and messaging with on-the-ground sales activity.
* Feed insight from schools, families and the community back into marketing to sharpen targeting.
* Ensure leads generated by marketing are followed up promptly and converted.
Membership Sales & Family Conversion
* Guide families through the options, lesson stages, the full-year course and member kit packs and convert enquiries into bookings.
* Deliver an excellent first impression and a smooth, supportive joining experience for every family.
* Hit and exceed agreed conversion and membership-growth targets.
Cancellation List & Retention
* Understand and actively work the cancellation list, identifying why members leave and acting to win them back.
* Contact lapsed and cancelling members with relevant offers and reassurance to reduce churn.
* Share retention insight with the wider team to improve the overall member experience.
Call Drive & Outbound Activity
* Run regular, structured call drives to enquiries, waiting lists, lapsed members and the cancellation list.
* Maintain accurate records of calls, outcomes and follow-ups in the booking/CRM system.
* Keep the sales pipeline clean, current and progressing.
Reporting
* Provide regular reporting on activity, pipeline, conversions and results against target.
Essential
* Proven sales, business development or membership-growth experience, ideally in a target-driven environment.
* Confident communicator, comfortable presenting to schools, parents and community groups.
* Self-motivated and proactive, able to devise and run their own sales plan.
* Strong telephone and face-to-face conversion skills, including outbound calling.
* Well organised, with good use of CRM/booking systems and data.
* Full UK driving licence and willingness to travel locally.
* Warm, family-friendly manner aligned to the TDSS brand.
Desirable
* Experience in swimming, leisure, sport, childcare or education sectors.
* Existing relationships with local schools or community organisations.
* Experience working alongside a marketing team on lead generation.
What We Offer
* The chance to represent an award-winning, Olympian-founded swim school.
* A genuinely rewarding role helping children learn a life-saving skill.
* Salary / OTE and commission structure
* Benefits e.g. pension, training, staff discounts, travel expenses
About Tom Dean Swim School
Created by Olympians and endorsed by Olympic coaches, Tom Dean Swim School (TDSS) brings a fresh, dynamic approach to teaching one of life’s most important skills. Founded by triple Olympic gold medallist Tom Dean MBE, we build efficient, confident swimmers from the very first lesson — combining outstanding technique with a genuine focus on water safety and a team community experience that families love.
We are growing, and we are looking for a driven, personable Sales & Community Engagement Executive to take our swimming lessons and memberships into more schools, families and communities.
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