Leads the design, setup, and delivery of Reward campaigns within the Customer Journey team, driving initiatives that boost sales performance and customer growth. Manages budgets and forecasting for reward mechanics to ensure financial targets are achieved and resources are allocated effectively. Collaborates with stakeholders across product, audience, finance, and operations to align reward strategies with customer needs and commercial objectives. Partners with analytics teams, including EA, to leverage data and segmentation for creating targeted, personalized journeys that build loyalty and deliver impactful campaigns. Own the reward strategy, ensuring it’s customer-led, commercially effective, and aligned with business OKRs. Lead end-to-end campaign delivery, working cross-functionally to execute on time and to target. Drive customer engagement and growth through integrated, data-driven reward propositions. Manage budgets and forecasts, partnering with Finance to meet financial objectives. Identify opportunities and risks, addressing gaps and accelerating learning through Test & Learn initiatives. CRM strategy development and execution CLTV management and strong commercial acumen Data-driven decision-making and strategic problem-solving Customer journey design aligned to business priorities Cross-functional leadership and stakeholder management Clear communication and storytelling for diverse audiences Financial planning and effective prioritisation