Hours: Part or full time hours considered
Location: Flexible – generally remote, with some travel to Bracknell office and other locations required
Salary: c£42,000 for FTE or pro rata equivalent for part time hours
Organisation Overview
IRARA (International Returns and Reintegration Assistance) is a growing International Non Government Organisation (NGO) with a core focus on voluntary and assisted returns and reintegration services. We work closely with governments, international organisations, and stakeholders to ensure dignified, compliant, and sustainable solutions for individuals returning to their home countries. Guided by our values – integrity inclusivity, innovation and inspiration, our mission is simple: create Positive Futures for individuals and communities, partnering with clients globally to empower individuals to rebuild their lives. Promoting our philosophy through tailored, innovative solutions.
Building on this strong foundation, IRARA is entering an exciting growth phase, expanding into escorting, detention management, and citizen services. This evolution positions us as a comprehensive solutions provider in immigration and justice, committed to innovation, integrity, and excellence.
We are on an ambitious growth journey – strengthening our core and boldly expanding. We are now looking to expand our marketing provision with the introduction of this brand new role to the organization to support our ambitions and future directionto deliverPositive Futures. Join us at this pivotal moment, andyou’llhelp shape our approach and culture as we grow.
Role Overview:
The Marketing Manager role is a new role, seeking to expand our global marketing provision. This role is key to increasing awareness of our name and brand in appropriate circles. Responsibilities will include the design and delivery of a comprehensive global marketing strategy that strengthens IRARA’s current market position and supports its expansion into new service areas. This is a hands‑on role requiring creativity, strategic thinking, and strong execution skills to utilise various media to build brand awareness, help generate leads, and position IRARA as a trusted partner in immigration and justice solutions.
This is an exciting opportunity to take ownership of a marketing function within a growing international business.
Key Responsibilities
* Strategic Brand Positioning
* Define and communicate IRARA’s value proposition across all service lines.
* Develop a brand narrative that reflects IRARA’s evolution into escorting, detention management, and citizen services.
* Digital Marketing & Content
* Manage IRARA’s website, social media, and digital campaigns.
* Create thought leadership content (blogs, whitepapers, case studies) showcasing expertise in immigration and justice services.
* Conduct competitor analysis and monitor trends in new sectors.
* Provide actionable insights to inform business development and bid strategies.
* Bid & Business Development Support
* Collaborate with the Head of Bids to produce compelling marketing materials for tenders.
* Develop sector‑specific brochures, infographics, and presentations.
* Stakeholder Engagement
* Identify and build relationships with key decision‑makers and influencers.
* Represent IRARA at industry events, conferences, and forums.
* Performance Measurement
* Track marketing KPIs, campaign ROI, and lead generation metrics.
* Report regularly on progress and impact.
Skills & Experience
* Proven experience in marketing within B2G (business‑to‑government) or service sectors
* Expertise in digital marketing, content creation, and brand strategy
* Excellent ICT knowledge and experience of using all Microsoft Office packages
* Strong market research, analytical and presentation skills
* Excellent organisational and time management skills
* Excellent communication and stakeholder engagement skills
* Excellent attention to detail
* Ability to manage multiple priorities and deliver under tight deadlines
* Strong understanding of immigration, justice, or related industries
Education
* A degree in Marketing or a similar, related field or the equivalent years’ of experience
Key Performance Indicators
* Increased brand awareness online and in relevant networks, including in new service areas.
* Improved metrics across digital platforms.
* Positive ROI on marketing campaigns.
* Growth in qualified leads and bid success rates.
Why Join IRARA?
* Be part of a growing organisation shaping the future of immigration and justice services
* Opportunity to lead our marketing strategy during a pivotal growth phase
* Collaborative and mission‑driven culture
* Flexible working hours – also the opportunity to cover the role in part time hours if preferred
* 22 days annual leave + Bank holidays, increasing with length of service
We welcome applications from individuals with transferable skills and diverse backgrounds.
Applicants must have the right to live and work in the UK. We are unable to offer visa sponsorship for this role.
To apply please send your CV and covering letter detailing why you are interested in the role and why you think you’d be a good fit to careers@irara.org quoting ref: Marketing Manager. If you have any questions or would like an informal chat about the role please contact our hiring team on careers@irara.org.
Closing date for applications is 8am on Tuesday 14 th April.
We reserve the right to close the process early if we have lots of applications. We therefore encourage you to apply early.
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