Description
The Marketing Coordinator is responsible for supporting the coordination and delivery of marketing activities across the Risk and Broking segment of WTW, supporting the Insurance Consulting and Technology line of business. The role holder will be a key support in the delivery of the marketing plan and therefore an integral coordinator across the team as well as with other functions within marketing & communications. The position focuses on building, coordinating and delivering innovative programs of marketing activity, as well as managing and measuring the effectiveness of all marketing activities. Successful candidates must demonstrate business acumen, relevant marketing experience with core execution, project management, communication and team skills.
The Role:
* Support the ICT marketing team in the deliver of agreed marketing plans and programmes
* Coordinate and deliver marketing activities and tactics within agreed timelines and budgets. Includes virtual and in-person activity in GB, as well as virtual activity for EMEA-wide and global campaigns.
* Coordinate and liaise with regional and global marketing colleagues including in-house and outsourced marketing partners (Communications, Design, PR, Digital, Events and Research/Analytics) as required to deliver campaigns and programmes
* Develop and maintain a good understanding of the full range of services and solutions provided to clients as well as the different markets and buyer hubs that exist
* Maintain awareness of the competitive environment and an understanding of how marketing strategy and plans are positioned within this to help achieve differentiation and/or a strong presence in the market
* Help coordinate and manage the (Re)thinking Insurance podcast programme
* Support the ICT marketing team and/or work alongside the event management team on the delivery of client events/sponsorships
* Work with the digital delivery team and other stakeholders on delivery of digital marketing including website, direct emails podcasts and social media
* Support development of thought leadership working with business stakeholders as well as editorial team
* Evaluate marketing campaigns against agreed KPIs and advise / guide to improve future marketing initiatives
* Manage the marketing mailing activity using Dynamics, ensuring that mailing lists are accurately built according to their target audience and via co-ordination with relevant stakeholders, ensure that contact data is up-to-date.
* Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability
* Support and coordinate update of marketing planners and activity schedules
* Help support and coordinate internal communications. This includes the intranet and standalone marketing communications
* Maintain quarterly benchmarketing analytics reports that reflect performance across various channels
* Maintaining new and ongoing content on the website
Qualifications
The Requirements:
* Relevant marketing experience is essential, ideally gained within a professional services or a B2B environment.
* Proven experience in marketing communications across a broad spectrum of traditional and digital marketing (e.g. events, email marketing, social media and website )
* Strong project management skills
* Excellent organisational skills, the ability to juggle a large workload, and prioritise work effectively
* Strong communication skills (both written and verbal)
* Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
* Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
* Credibility to work with, and to influence, colleagues at all levels within the company
* Ability to work across geographies
* Work efficiently and effectively under pressure in an environment of continuous improvement.WTW Values & Behaviors will underpin all roles and will guide performance criteria; this includes a commitment to inclusion and diversity.
Equal Opportunity Employer
At WTW, we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.
At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one-size-fits-all solution.
We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email candidate.helpdesk@willistowerswatson.com.
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