Individual Giving Manager
Full Time, Permanent
Wimborne, Dorset – flexible hybrid working (in office as little as 1-2 times per month)
Circa £38,000 per annum
A full Driving Licence and access to a vehicle are essential due to the location of the office.
Duties
* Developing and delivering a long‑term individual giving strategy
* Managing the day‑to‑day development and execution of individual giving campaigns to generate repeat gifts and grow income
* Growing income from appeals, regular giving and donor development programmes
* Planning and delivering multi‑channel fundraising campaigns
* Developing supporter journeys to improve retention and lifetime value
* Using data and insight to drive performance and decision‑making
* Working collaboratively across marketing, PR and engagement activity
Ideal Candidate
* Knowledge and experience of the principles of direct marketing, database and donor acquisition, retention / development
* Knowledge of strategies, approaches and techniques used specifically to fundraise from individual giving, using a variety of channels from digital to direct mail
* Experience in managing regular giving, donor acquisition and retention campaigns
* Experience of monitoring and analysing direct marketing campaigns
* Experience of successfully identifying new income streams and providing strategic direction for further development
* Ability to develop and implement an individual giving strategy
* Confidence using CRM systems and fundraising data
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