Senior Strategist – Healthcare Advertising
Position: Senior Strategist
Location: London (hybrid)
Contract Type: Permanent
Salary: Up to £70k
Start: ASAP
Senior Strategist –
This is an excellent opportunity to join a thriving Strategy team! As a member of the Strategy team, you will have the chance to shape your role to fit your strengths and be instrumental in the ongoing development and growth of the division.
The successful candidate will bring a wealth of experience across diverse therapy areas, gained within digital, strategic consulting, or marketing communications agencies. You’ve developed comprehensive strategies for healthcare professionals, patients, and other stakeholders, leveraging a range of channels, media, and touchpoints.
With a vibrant and sociable team environment, intensive on-the-job coaching, and a targeted training program supplemented by an excellent benefits package, my client values the difference in their employees and strongly emphasises creating opportunities for advancement that complement and develop strengths and further careers.
Roles & Responsibilities:
* Work closely with senior stakeholders, agency partners, and external experts to drive alignment and strategy
* Articulate various types of brand and business strategies, selecting the most appropriate approach for each situation
* Create high-level business models or value propositions tailored to client needs or specific projects
* Develop comprehensive annual brand plans and translate them into actionable steps that deliver measurable business outcomes
* Lead workshops for global and regional stakeholders, both in-person and virtually, to drive strategic clarity, alignment, and engagement
* Stay informed on client and competitor activities, market trends, mergers and acquisitions, new product launches, brand performance metrics, and market financial reports
* Design and implement omnichannel engagement strategies, including audience definition, customer journey mapping, identifying critical touchpoints, and integrating insights into channel and content plans
* Demonstrate a passion for helping healthcare brands deliver greater value and improved experiences to their audiences
* Apply a deep understanding of quantitative and qualitative research techniques to inform strategic decisions
* Evaluate and utilise existing customer and brand research, including segmentation data, to identify actionable insights
* Stay knowledgeable about current and emerging practices, trends, and information affecting the business landscape, including competitive insights
* Deliver high-quality interpretations of existing or new research findings promptly
* Develop effective briefs for ideas across channels, media, touchpoints, and creative disciplines (e.g., advertising, CX, social media)
* Lead the creation of comprehensive digital and brand experience strategies that span beyond individual campaigns or projects
* Integrate offline and online business, experience, and campaign elements seamlessly
* Explore and develop diverse creative territories, briefing teams effectively to bring them to life
* Incorporate channel and technology considerations into creative strategies effortlessly
* Provide constructive feedback and facilitate creative workshops to refine and enhance ideas
* Craft and present persuasive narratives to clients, ensuring ideas are sold effectively in meetings and pitches
* Support or lead the creation of proof-of-concept initiatives to secure stakeholder buy-in.
* Validate and adapt ideas to ensure meaningful brand and business impact
* Collaborate with cross-functional teams to roadmap practical phases for campaigns, projects, or products
* Create detailed strategies tailored to specific disciplines and initiatives
* Apply service design thinking to deliver holistic service/experience blueprints for brands and businesses
* Define KPI frameworks that align with clear business and brand objectives
* Distinguish between valuable and irrelevant data, helping clients understand its significance.
* Develop effectiveness case studies for senior client communication, new business opportunities, or award submissions
Requirements:
* Demonstrated success and a proven track record in the healthcare sector
* Significant experience in a strategic marketing role within a healthcare agency setting
* Deep understanding of core marketing principles, including target segmentation, category insights, value proposition development, positioning, and brand strategy
* Extensive experience in defining, communicating, and executing digital strategies, leveraging a diverse range of planning skills
* Strong experience in senior client-facing roles, fostering trust and long-term relationships
* Significant experience in a strategic marketing role within a healthcare agency setting
* Proven ability to work within integrated, multi-agency teams to deliver cohesive outcomes
* Strong understanding of digital ecosystems and their impact on strategy
* Solid grasp of experience design, user experience (UX), and service design principles
Senior Strategist – Healthcare Advertising